Karen Ferandez: Professor in marketing on Australian research showing consumers can save more than $1300 a year on groceries by shopping onl

Early Edition with Ryan Bridge · Mar 10, 2022 · 2m

Online shopping isn't just more convenient, but lighter on your pocket.

Australian research shows consumers can save more than $1300 a year on groceries by shopping online, rather than in person.

Auckland University associate professor in marketing, Karen Fernandez told Kate Hawkesby going online eliminates impulse buying.

“There’s another little cute thing that happens in online shopping, you can see your total mount up. Then you think, do I really need this?”

LISTEN ABOVE

See omnystudio.com/listener for privacy information.