Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Profiling Ideal Clients to Attract & Qualify New Agency Business with Susan Baier
Profiling Ideal Clients to Attract New Agency Business
If you are pulling generic data and basing your entire client persona off of it, you've got to catch this interview. To attract and qualify new agency business you need to be profiling ideal clients. This episode is all about how you can really zero in on how to start profiling ideal clients and your client's clients.
In this episode, we'll cover:
What "attitudinal segmentation" is and why you need to be doing it.
2 problems with the way agencies are strategizing now.
3 ways of profiling ideal clients and getting better data on your…
The skinny
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