370: How to Market a Local Business on YouTube: $40k on the Side
Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget.
However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's TripHacksDC.com is nowhere to be seen.
So what's secret sauce?
He’s been creating helpful tourist-friendly content on YouTube, and outlet largely ignored by his better-funded competitors.
His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour.
In fact, his channel has grown so much that he’s partnered with YouTube…
The skinny
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