Latest / Shane Hewitt and The Nightshift
NEW - Google Is Giving You a Customized Answer. It Is Not Giving You the Right One
AI search disruption is already changing what you find when you search, and the result is not neutral. Google's AI summary is built on what you have searched before, where you are located, and what keeps you on the platform. Mohit Rajhans flags it directly: that is not 100% accurate just because you searched it. His own AI summary has his height wrong.
The content creator problem is specific and already happening. A mechanic spent years writing free blog posts about how to fix Volkswagens. AI scrapes that content, serves the answer, and the mechanic stops getting traffic. He got erased by the…
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