Product Proliferation
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.
This week Evan and his guests serve up a smorgasbord of topics, from Swedish business and the IKEA model, to the crisis in the Eurozone crisis. They also discuss proliferation - how many different products should a company sell?…
The skinny
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