The Neuroscience Behind Memorable Marketing Messages – Interview with Carmen Simon
On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book
Made You Look. She is a cognitive neuroscientist, keynote speaker, and author who is
changing the way we understand attention, memory, and decision-making.
She's the chief science office at CorporateVisions where she helps the world's most
visible brands create memorable and actionable content using brain science.
Dr. Simon also teaches at Stanford University and speaks frequently to audiences
about crafting communication that is not only memorable but also sparks action!
Her latest book dives into the science…
The skinny
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