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The History of Honesty & Transparency In Sales
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"If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode:
We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup's annual "Trusted Professions" list - and why honesty is the key to regaining our admiration…
The skinny
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