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Purposeful performance: The science of Total Motivation (Doshi & McGregor)
Why do your employees work? The answer to that question isn't just a curiosity; it is a mathematical predictor of your company's success. Neel Doshi and Lindsay McGregor, former McKinsey consultants, discovered that why we work determines how well we work.In today's 5-minute briefing on their groundbreaking framework (best known from their book Primed to Perform), we unpack the Total Motivation (ToMo) factor.
Discover why "carrot and stick" motivation actually destroys performance in the modern era, and learn the "Secret Mix" of the three direct motives—Play, Purpose, and Potential—that drive…
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