Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Used Cold Email to Land 50 Beta Users
In this episode of The Indie Hacker Podcast, Lucas and Luna dive into a practical, often-overlooked growth channel for solo developers: cold email. They break down the story of a solo SaaS builder who landed 50 beta users in one week by sending just 200 personalized emails. Lucas shares the exact strategy — how to find the right prospects, craft a subject line that gets opened, and write a body that converts without sounding spammy. Luna challenges the approach with questions about deliverability, personalization at scale, and whether cold email works for B2C products. They discuss tools like…
The skinny
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