Latest / The William Blair Thinking Podcast
How Advertising Executives are Navigating Budget Changes in 2024
As economic conditions improve, so too does confidence among advertising executives about their 2024 budget allocations. In this episode of William Blair Thinking Presents, research analyst Ralph Schackart walks through the results of his latest quarterly digital advertising executive survey, including how digital ad spending has changed in recent months and 2024 budget forecasts.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.