Latest / BullCast / Episode 191: That’s the Way the Cookie Crumbles

Transcript

Episode 191: That’s the Way the Cookie Crumbles · BullCast

0:00
Music.
0:10
Hello, and welcome to the BullCast Podcast. I'm Katie Pickler,
0:12
and with me today is not Court Winsett.
0:16
He got taken by the Cookie Monster.
0:20
But today I do have Cameron Spann. I could really go for a snickerdoodle right
0:24
about now. And Nicole Ellis. I think I want a chocolate chip.
0:28
Oh, yeah. So it's like Crumble Cookie. They come out with their different menus
0:32
every week, and it's just, it's crazy. Although I looked at a couple of days
0:36
ago and they had like a Wonka inspired one and I really wanted that, but they were sold out.
0:40
And so I'm like, well, then I'm not going to eat any of them.
0:41
Okay. So this episode, the reason why I mentioned that Court was taken off by
0:45
the cookie monster is we're going to talk about internet cookies. cookies.
0:50
You're going, okay, why are you talking about internet cookies?
0:54
Well, this is kind of one of those things that, you know, we tell y'all we're
0:57
a financial podcast and finances isn't everything.
1:00
And so how many times have you logged on your computer and it's been the pop-up
1:05
of like accepting cookies or not and trying to decide what to do with that?
1:09
I know I didn't really understand what cookies were.
1:12
So on this episode, we're going to talk about cookies as far as what they show up on the internet.
1:17
But of course, to have fun, we're going to talk about real cookies Real cookies
1:20
that you can enjoy because those dealers are out.
1:23
Have you seen them? I haven't seen them. The little ones with the little dresses?
1:27
Cute little girls with their pigtails and they're coming at you.
1:30
They're in front of Kroger. They're at the church.
1:33
You know, now they're hitting you through social media because they've got these
1:37
digital links. Yes, we're talking about Girl Scouts.
1:40
And man, they've got the Boy Scouts beat when it comes to, you know, sales.
1:44
Because you can't beat the cookies. Don't Boy Scouts sell popcorn?
1:47
Popcorn. It's not near as good. It's just not the same. Although the popcorn's
1:50
pretty good. And now they hit you. It's like, oh, you don't have any cash.
1:53
They're like, oh, we accept Venmo. It's like, I can't use that excuse anymore.
1:57
The cookies are expensive. It's, you know, like six bucks a box,
2:00
I think, or something like that. Yeah, but they're very delicious.
2:03
They are, but they've gotten smaller with their quantities. They have.
2:05
Okay, so this is the best-selling Girl Scout cookies, which,
2:09
side note, did y'all know that some of them are a little bit different depending
2:13
on which factory they're coming from?
2:15
I did not know that. I knew that because I read that when I was researching.
2:19
I didn't put both of their names, but I feel like these, the ones that I have
2:23
listed are the famous names of them. But I could be wrong.
2:26
We know. And I've seen some of these with like what alcoholic drink to pair
2:30
with your cookies and things like that. You may have a problem if you decide to do that.
2:35
Well, dry January is almost over. It's almost over.
2:38
Okay. So let's go through the best selling Girl Scout cookies and then maybe
2:41
we can say our favorites at the end.
2:46
So number five do-si-do a crunchy oatmeal sandwich cookie with peanut butter
2:52
filling that just makes me want to grab my partner and spin them round and round,
2:57
that was so cheesy it's so stupid please go all right number four on the list
3:03
is adventure fools indulgent brownies inspired cookies topped with caramel flavored
3:08
cream with a hint of sea salt that just makes me want to hike up a mountain Mountain.
3:13
Adventure. Number three, tagalongs. Crispy cookies layered with peanut butter
3:18
and covered with a chocolatey coating. Like a Reese's. Yes, sir.
3:22
Okay. Samoas is number two. Crisp cookies with caramel, coconut, and chocolatey strips.
3:28
That sounds great. Yep. Number one on the list is a shock to no one.
3:33
Thin Mints. They are crisp chocolate cookies dipped in a delicious mint chocolatey coating.
3:38
Do you ever put your Thin Mints in the freezer? Yes. Oh, it's so good.
3:40
Okay, so game changer. I always put my Thin Mints in the freezer.
3:43
I've started putting my Tagalongs in the freezer as well.
3:47
I don't really like Thin Mints.
3:49
It is a polarizing flavor. Like you always hear people say that,
3:52
but mint is not for everybody. It makes me feel like I'm eating toothpaste.
3:55
I've heard people say that. Do you like cilantro?
3:59
Sometimes, yes. I like cilantro. You know, you hear people, the people that
4:03
don't like cilantro, it tastes like soap.
4:05
Yeah, there is a distinct group of people that it tastes like soap.
4:08
I like cilantro. I like my Thin Mints. Okay.
4:11
But I don't like them mints, and I like cilantro. What do you like?
4:14
I like cilantro-flavored cookies. Gross.
4:18
Nasty. Well, good news. I don't think I've told y'all yet, but we did hit one
4:22
of the dealers, and so the office is going to be getting a shipment of large amount of cookies.
4:27
A whole crate full. A whole crate full. Did you get Samoas?
4:30
That's my favorite. I think we got all the flavors.
4:34
You know what I actually really like, which is like the least favorite flavor,
4:37
is Toffee-tastic. I think it's the gluten-free one, and nobody likes it, but I like them.
4:42
Well, I know like Trayful's is one of David's favorites. I like those too.
4:46
The little like butter cookies. I was about to Google. I was like,
4:48
I can't remember what it's called, but it's just like the plain one.
4:50
It's the plain one. But Tagalongs and Thin Mints are definitely my favorites.
4:56
Okay, so now that we've got your mouth watering and now everybody wants to eat
5:00
cookies, let's talk about what are cookies?
5:04
I will give a very brief synopsis. just out of my mind here,
5:08
and it's probably in the outline too.
5:09
It's basically like little bits of data that websites use to store information
5:15
on your device that just tells them about you, like your preferences,
5:18
your font size, your personal information. And yeah, that sounds scary.
5:22
But from my experience, cookies aren't bad. A good example is,
5:26
you know how when you get on Facebook and it like knows you,
5:28
all the ads are based on you.
5:30
It's like, I just Googled that. How does it know that? It uses cookies.
5:33
And the whole point of cookies is not to like try to control you, I guess you could say.
5:38
It's just trying to cater to you, customize. It's trying to make your internet
5:41
experience better so that you hop on and it just knows what you like.
5:45
They're like little crumbs you left behind that keep following you everywhere.
5:48
On your digital plate. Yes. Okay. I have to tell a story.
5:52
So my big sister in sorority, she is very, very intelligent,
5:57
but sometimes you wonderful, really intelligent people lack a little bit of
6:01
common sense or street smart.
6:03
She's book smart, not street smart. Is that what you're saying?
6:05
Yes, that's what I'm saying.
6:06
I remember her vividly telling me this story. It was after college.
6:10
And she said, yeah, like I was having issues with my computer.
6:13
And so I was calling a person to get them to help me with tech support on it.
6:18
And they said, well, have you cleared your cookies?
6:21
And she goes, how did you know? How did you know I was eating cookies?
6:25
Because she's like, yeah, I mean, I had crumbs in my keyboard.
6:28
Did they know that? Is that what was causing the issues with my computer?
6:32
And I'm like, I just want to know what their response. I know.
6:34
I wish I was a fly on the wall. You know, it's probably like something they joke about to this day.
6:38
Yeah. Oh, yeah. And so she even took it further because she told all of us about this.
6:44
And there was another story that goes with it that she also had throw pillows
6:49
in the back of her car because she said it looked like a couch.
6:52
Oh. So one of my other friends heard this story live as she was telling it and
6:58
thought it was hilarious.
7:00
So she made both Daniel and I throw pillows with cookie fabric.
7:04
Break so we would never forget the throw pillow and
7:07
cookie crumb story this is like pet my ride
7:10
circa 2020 i mean
7:13
she just said it looks like a little couch does she listen to bullcast i don't
7:17
think so good i love i love you if you do listen like i'm just picking fun on
7:21
you it was hilarious we all like ditzy moments we can all appreciate it but
7:25
i mean in her theory so it's like okay she had cookie crumbs that were on her
7:28
keyboard that she and her mind thought was affecting what what was going on with her computer.
7:33
So, okay. So what you just said, Cam, is cookies are not bad.
7:37
So when I pop onto a new website or something like that, and it pops up at the
7:41
bottom, it's like, do you want to accept the cookies?
7:44
And I think a lot of us have this fear of like, ooh, no, I don't know what that is.
7:48
But you're telling me it's more of, maybe if it didn't say accept the cookies,
7:52
but it was like, would you like us to save this information about you to help
7:57
make your next experience better, more customized? And as a millennial, I always click yes.
8:03
And a lot of times you can't really click outside of it. It's like,
8:06
okay, you can't use this website if you don't accept cookies.
8:09
I appreciate how it tailors to me. I googled, are there any downsides to cookies?
8:13
And they're pretty minor. One is privacy, which I think a lot of people are.
8:16
I mean, it's good to be careful about privacy, but it says cookies can track
8:20
your online activities and build a profile of your interests and preferences,
8:23
which I already discussed. I don't see a downside to that.
8:26
Security. Cookies are stored on the client's device and can be vulnerable to
8:30
security threats, such as theft or tampering. I have not experienced that yet.
8:34
Fingers crossed. Yeah. The third downside is limited size. cookies have a limited
8:39
size, typically four kilobytes, which can make them unsuitable for storing large
8:42
amounts of data. That's stupid.
8:44
Not fully secured. Cookies are not fully secured and can interfere with any
8:47
external party. And lastly, cookie-based authentication.
8:51
Cookie-based authentication does not work well with all native applications.
8:54
So you see the threats are pretty low. Yeah. To me, it sounds like it's more of a positive.
8:59
Now, what's going to be annoying is if you're searching for,
9:03
you know, somebody starts talking about Golden Goose and then you start looking
9:06
on your browser on your phone for Golden Goose Shoes, then now it's going to
9:11
be talking to your Facebook. It's going to be talking to your Instagram.
9:13
And now you're going to start seeing influencers with Golden Gooses and ads with it.
9:17
So on their perspective, it is helping them cater to you, sending you to then
9:25
future websites to purchase things.
9:27
It's helping them make money. It's marketing 101.
9:30
It's like, we'll keep pushing this because they were interested in it.
9:33
And the thought behind it is they'll click on it and buy it.
9:35
And I'll keep it in the back of their mind, too.
9:37
So anytime it's like, oh, I did see that and I wanted to Google it and now I'm
9:41
going to buy it. And thank you for bringing us back around.
9:43
Our listeners are probably like, why are they discussing cookies on Bullcats?
9:46
Well, online shopping. Yeah, it's online shopping.
9:48
And so here, let me throw a little nugget in here with this because I know I've said it before.
9:52
But as you're going on these websites, because let's face it,
9:56
a lot of shopping now is pretty much done online.
9:59
And I mean, there's so many great opportunities.
10:01
And the thing is, you need to be safe with it. Obviously, Cam talked about some
10:06
of the issues that can come into the equation with having cookies,
10:09
but you're vulnerable anytime you sign onto your phone, anytime you click on an article.
10:14
And sometimes they're so secretive, like these hacker emails are ridiculous.
10:18
But how can you protect yourself?
10:21
Well, anytime you're purchasing something, you know, obviously,
10:24
let's break it down. Your name, your birthday, stuff like that is out there.
10:29
Whether you like Bombas socks or something like that, like that's out there.
10:34
People know if you've purchased it, you've searched it, things like that.
10:37
That's kind of yes. So your privacy is stripped from that. What you can do is
10:40
protect your bank accounts.
10:42
You can protect your financial information, your social security number.
10:45
Like anytime somebody needs your social security number on an online thing,
10:49
really strongly question it and even verify, call the company that's asking for it.
10:56
On websites, when you're purchasing something, best thing to do is if you can
11:01
go through and do it with Apple Pay or do it with PayPal or Venmo or things
11:06
like that, that's then adding an extra layer because then on PayPal,
11:11
you think about it, hey, I'm gonna buy through PayPal,
11:13
but I've got a credit card stored in PayPal.
11:15
But now it's gotta go through two layers and to get your credit card information.
11:20
And then if there's a fraudulent charge, something like that,
11:23
you can call PayPal, you can talk to Apple Pay.
11:25
Or if you don't have any of those, and there are some websites that don't have
11:29
the interface to have PayPal or Apple, use a credit card.
11:34
Even if you are like, I'm not a credit card person, for online things, use a credit card.
11:40
Because then that way, if you charge, so, you know, we've got these ads popping
11:44
up of, you know, Bombas socks. I'm like, I really want those.
11:47
Use your credit card. Because then if it was a fake website and they try and
11:51
then have a $300 charge instead of a $30 charge, you can then call your credit
11:57
card company and say, that was a fake charge. I never received the products.
12:00
They triple charged me, blah, blah, blah. And it's removed.
12:04
Versus if you use your bank account, use your debit card, they're coming after your money.
12:10
And that, while yes, you can talk to your banks, you can try and get your money
12:14
back. It is a much lengthier process.
12:17
And then you're dealing with out all this money instead of on a credit card.
12:22
It's just, hey, there's a charge. That wasn't me. And you get it removed.
12:25
That's right. And I'm such a snob. If there is ever the option to do Apple Pay,
12:29
I do it. It's convenient. It's easy.
12:31
It's my best friend. I love Apple Pay. It's dangerous. It takes two little clicks
12:36
on your side button and it is paid for.
12:38
Yeah, and your face. But see, then you think about it. So your Apple Pay,
12:41
your PayPal already has your shipping address linked in there.
12:44
It's already got your preferences.
12:46
And so it makes it easy. It makes it dangerous, but it makes it easy.
12:50
It's great for impulsive purchases. Yeah.
12:53
Let me tell our listeners the two types of cookies and then maybe we can round
12:56
robin how do cookies work.
12:58
Okay. Okay. So the two types of cookies are first party and third party.
13:02
First party are placed on your device by the website you are visiting.
13:06
So that website is doing the cookie baking.
13:08
For example, a first party cookie might remember your login information so that
13:12
you don't have to type it in every time you visit a website, which I love.
13:15
I love that. You don't have to remember your password.
13:17
Third party cookies. These are placed on your device by websites other than
13:21
the one you're visiting.
13:22
They track your browsing activity
13:23
across different websites and show you targeted ads. Hello, Facebook.
13:28
All right. How do cookies work? Katie, do you want to start with step one and
13:31
we'll just kind of go around? Okay, so we're going to bake some cookies. How do these work?
13:36
You visit a website. Step two, the website sends a cookie to your browser.
13:41
Step three, you eat the cookie. I'm just kidding. Your browser stores the cookie
13:45
on your device. Okay, hope it doesn't get stale. I know.
13:49
The next time you visit the same website, your browser sends the cookie back
13:53
to the website. Okay, so it's holding it. It's keeping it safe for you.
13:57
Now, oh, Nicole's popped on. She's on the website.
14:00
She's on Ticketmaster now, and they're like, oh, send the cookie.
14:03
She wants Taylor Swift. How did you know what I bought yesterday?
14:07
Okay, I'm not going to burn these cookies. So the website then uses the information
14:11
in the cookie to personalize your experience, like login for information,
14:15
targeted ads, suggested products, everything like that.
14:18
A cookie is kind of like a fortune cookie. It has like a little piece of paper
14:22
in there with some information. You just crack it open and then stick it back in there.
14:25
Well, the thing is, is that you think about it. We love that Netflix and Hulu
14:29
and Amazon Prime and stuff like that.
14:30
We love that it suggests things for us. And you know, it's in a way asking because
14:35
after you watch something, it's like, did you love this?
14:37
Did you like it? Was it not for you? Because it's trying to learn.
14:41
It's trying to figure out what you enjoy, what you don't, so then it can push things to you.
14:46
Now, in that sense, it's pushing movies, TV, things that you've already paid
14:50
for the subscription service.
14:51
So you're not paying anything extra, but then it's teaching them about you.
14:55
And then I'm sure Netflix, Hulu, they're probably telling, you know,
14:58
if you're watching and Emily in Paris, then I'm probably sending stuff to like
15:01
a fashion website of like, hey, buy an Emily in Paris inspired outfit.
15:05
Buy this, buy that. I think you can kind of divide it.
15:08
Netflix, they probably use machine learning and AI to do that.
15:10
But it's like you said, you've already paid for it. And so they're just like
15:13
a little butler, like, hey, how can we make this a little better?
15:16
Then websites using cookies, it's just like, we want to sell you something.
15:19
It's like the shady guy with a trench coat. He like opens it up and it's full
15:22
of watches. He's like, hey.
15:24
It's full of cookies. And it's, I think it's all perspective because it's like,
15:28
if you like, I get a lot of my makeup from Sephora and stuff.
15:31
And so I've got the app on my phone and it will like, I'll buy some of the same
15:36
stuff, but then I'll every once in a while pop up with suggestions, things like that.
15:39
So yes, they're trying to pitch products to me, but I'm sure it's probably,
15:43
I've researched some TikTok thing that I've seen.
15:45
And then Sephora is like, you know, this is a dupe of that, or this is, you know, something.
15:50
And what's nice about that is when you buy foundation, it's
15:53
hard to remember out of 50 shades what color so
15:56
it's like hey you bought porcelain last time cuz you're very pale
15:59
would you like to buy it again yes I would you look like
16:02
Twilight well and even like I love how like Amazon and then several other places
16:07
that you've bought from a lot may tell you like hey looking at this I think
16:11
you need to order this size mm-hmm based on your previous purchases this is
16:16
what you need to get so it really can turn into a.
16:20
Some of the websites you use a lot can end up being like a personal shopper.
16:23
They know you, they know your body.
16:25
Now, of course, you have to be somebody who actually like returns something
16:28
if it doesn't fit or has that feedback.
16:30
It's like your own personal shopper. It is. You want to talk about the benefits
16:33
of cookies? Let's talk about them.
16:37
A, or number one, I don't know why I said A, personalized website experiences.
16:41
We've talked about that a lot already, such as saved logins and recommendations.
16:45
It just makes your life easier.
16:48
Streamline user journey. Remember shopping carts. that's what gets you in trouble.
16:52
It's like, oh, you still, and they'll send you an email. Hey,
16:54
you left this in your cart.
16:56
I will tell you, I had an experience, kind of caught me off guard.
16:59
I had bought a baby shower gift for somebody and I got an email yesterday that
17:03
was like, somebody you bought a baby shower gift, their due date is today.
17:06
And I'm like, oh, that's extreme.
17:08
And so then I was able to text the girl and say, hey, how are things going?
17:13
And I didn't say like, I got a creepy email that said it's your due date,
17:16
but like found out. She doesn't have to know that.
17:19
Yeah. Yeah. But I mean, that's it. It was like it was kind of was a cool way
17:21
to then like personalize and like bring it back. Like, hey, you bought something for somebody.
17:25
Their due dates today. Do you want to reach back out to them?
17:27
Probably wanted me to buy more stuff. But, you know. Yeah. Okay.
17:30
I built a website recently for
17:31
somebody who wrote a book, somebody that's close to me. It may be my boss.
17:34
It's a book coming out. Whatever. We'll pitch that later once it's officially launched.
17:37
But on that website, I guess a few months ago, I was testing it out and I put
17:41
the stuff in my shopping cart.
17:42
Yesterday I went and it was still in the shopping cart. So that website uses cookies. cookies.
17:46
Yeah, I just experienced that yesterday as well. That's kind of weird.
17:50
Do we know what's going on? I don't know.
17:53
Okay, what's the third benefit? It's content relevant to interest in online activities.
17:58
Facebook. Yeah, like I've been doing, I'm going to New York next month,
18:02
so I've been doing a lot of research on that.
18:04
So now I just keep getting ads for tickets for things going on that it's like,
18:08
hey, come to this show that's $200 a ticket.
18:11
Like, okay, I can afford that. Sure. How much of your Facebook content is Taylor
18:15
Swift? I'm curious. I'm actually curious.
18:18
I mean, I'm a part of a few groups that are Taylor Swift. But like,
18:21
are the ads that pop up? Not really. Really? Yeah. See, I have a ton.
18:26
I don't know what my most popular ads are now that I think about it.
18:30
I see a ton of Taylor Swift, Travis Kelsey stuff. I mean, she is everywhere. She's everywhere.
18:36
And there's a lot of backlash about something going on with AI with her right now.
18:40
So you probably are seeing a lot of it. Well, and it probably doesn't help that
18:42
every so often I go on to like StubHub or Ticketmaster and keep looking at the
18:47
tickets. That definitely.
18:47
And if you find any, just, you know. I find them.
18:51
If you find some good price ones, just shout my name and I'll come run.
18:54
So you can get a suite in New Orleans for 25 people for $64,000.
18:59
I think we can make a pick. So if we can find investors for $2,500 a pop,
19:05
25 people, Commonwealth compliance.
19:07
I'm not asking for investors of this. Totally a joke. But yeah.
19:11
There is a rumor that she is going to be releasing more USA dates.
19:16
So maybe I'll hear it from me. Maybe I'll hold off. You never know.
19:20
All right. That was the benefits of cookies for users. Now let's talk about
19:23
the benefits of cookies for businesses.
19:25
Improved website analytics and user insights. That is nerdy talk.
19:30
Yes, very good for businesses. Analytics.
19:32
Basically, analytics is the people that come to your website.
19:35
You know what they're all about, their demographics, their age,
19:37
their gender, their interests.
19:38
Yeah, but I mean, that helps for a business of knowing, like,
19:41
who are you reaching out to?
19:43
What's the area you're missing or playing to that demographic?
19:47
Graphic. It's kind of like when we've talked about with BullCast.
19:50
I mean, we really thought we were gearing much towards the younger generation.
19:54
And then we found that we're hitting all generations for sure.
19:59
And at the beginning, we were really hitting a lot of our existing clients and
20:03
some of our older clients that were wanting to get some more knowledge.
20:05
And it wasn't so much the younger generation.
20:07
So yeah, like if you're a California brewery, for example, and you see through
20:11
analytics that a lot of the visitors are from Tennessee, see,
20:14
maybe you could make like a Tennessee or Dolly Parton themed beer and that will
20:19
help them pull the trigger because you know,
20:20
you already have a lot of eyes from Tennessee on you. Yeah, exactly.
20:23
Play to it. So also increased efficiency and conversion rates, targeted ads.
20:28
Obviously they're just pushing it. Conversion rates, meaning they actually pull
20:32
the trigger and purchase.
20:33
Yep. Yep. And revenue is also generated through ad sales and personalized marketing
20:38
goes hand in hand with those targeted ads.
20:40
Well, they get the feedback because I know I know there's so many times I've
20:43
clicked on something, looked at it and then have put it in my cart and I'm like,
20:47
eh, but then they'll find you. They always find you. It's the cookie monster.
20:51
Right now, my feed is a lot of Mardi Gras apparel and stuff like that.
20:54
And that's an old coworker of ours tagged me in a like TikTok video of this store.
21:00
So this is up your alley. I went to the store, I put some stuff in my cart.
21:05
And now I just keep getting ads and ads and ads of this store.
21:07
Like, do you want to buy this? Do you want to buy that? Do you want to buy this?
21:09
And I'm like, no, I don't. I do, but I don't.
21:12
It's funny. I feel like as soon as you add something to your cart,
21:14
it just like breaks the walls down and all your information like goes to all these companies.
21:19
I picture, do y'all remember that movie Inside Out? Like the Pixar one where
21:23
they've got all the people in the head.
21:25
I almost feel like that's kind of like the store and it's like,
21:27
oh, oh, oh, they're putting the cart. That's in the cart.
21:30
We're good to go. Keep going. Go. Boom. Oh, they left.
21:34
Push, push, push. And like you're walking out of this digital like mall and
21:38
all these businesses are holding like these for sale signs.
21:41
Yeah. Yeah. I love it. We should make a Pixar movie about it.
21:45
Nicole, do you want to tell us
21:46
about the future of cookies? The future of cookies. That sounds daunting.
21:49
Please don't tell me cookies are going away. They're peanut butter and lemon and cilantro.
21:54
The whole reason that I came up with the idea of this episode is because I read
21:58
an interesting article the other day that Google Chrome is going to phase out cookies.
22:03
Cookies after we've talked about cookies google is
22:06
now trying to phase them out why are they phasing them out so it
22:09
says they're going to do a limited test to restrict cookies for one percent
22:13
of the people using google chrome which is a very little percent of people because
22:17
google chrome is the most popular browser i don't really know why they're wanting
22:21
to do this but it just says that chrome users account for 65 of worldwide traffic
22:26
are they trying to go with the whole like
22:28
Privacy, because that's a big thing is everybody's worried about their privacy.
22:31
Of course, you know, you think about, I know, I think I've told on this website,
22:36
I've talked about on this podcast before, like Alexa and stuff like that.
22:41
Like I got in a fight with my Alexa because she was suggesting books that I
22:46
did not agree that I needed, but she thought I needed.
22:49
And so I feel like everywhere we go, there's bits and pieces of your privacy being taken.
22:56
That's exactly right. Right. Internet says Internet, not the Internet, just Internet.
23:00
Just Google. Google is phasing out third party cookies and Chrome as part of
23:04
a larger strategy to protect user privacy.
23:07
The move is also intended to appease consumers who are increasingly aware of
23:11
the use of their personal data. I feel like this is going to backfire.
23:14
It's going to really hurt businesses. I feel like most importantly,
23:18
if they actually get rid of all the cookies, because you won't see those targeted ads anymore.
23:22
You don't see that. Yeah, it's annoying seeing some of this stuff.
23:25
It's like you search, like if Cam said something and I like search something
23:28
up, well, that's really Cam said something. It's not really me.
23:32
And so then now I'm going to start seeing ads about it. But I also think for
23:36
the annoying parts of it, there's also a lot of positive too,
23:39
because you are finding out about different places, different things.
23:43
And I don't know, your information's out there already. It really is.
23:46
Like there's ways to still stay private. But if you have a computer,
23:51
if you have a phone, if you have Alexa devices, things like like that,
23:55
your information is out there.
23:56
And as a marketer, I speak with authority when I say marketers will find a way.
24:00
They remove this, they'll find another way to get to you. That's just how we do it.
24:03
You think about it that way of like, okay, it's helping to stimulate the economy,
24:07
which is good. We want to stimulate the economy.
24:10
And so these ads, these things like that are not the bad guys because that's
24:15
somebody's job to try and push these products.
24:17
And also to make sure you find out about this cute mom and pop brewery in California
24:23
that's got a Dolly Parton beer I love that idea It's a good one What would it be called?
24:30
I will always love brew. Oh, I love it. That's amazing.
24:34
I have a shirt. I almost wore it today, but it's a, it looks like a queen,
24:38
queen of hearts card, but it's actually Dolly. I love that. Yeah, it's pretty cool.
24:44
But thing is, is, okay, so if we're not able to see this cute little brewery
24:47
with his Dolly part and beer, then all these small little companies are just
24:51
going to get gobbled up by these bigger companies and it's going to turn into, you have a choice.
24:56
Do you pick company A, B, C, or D? That's it. And so, yeah, I mean. Yeah, here it is.
25:02
Consumers perceive third-party cookies as a form of privacy-invading technology.
25:07
That sounds scary. But see, they perceive it. It doesn't mean it is it, but.
25:11
I feel like they probably read like a Facebook article that was not true and
25:15
just trying to anger people when they, you know what I mean?
25:17
It's kind of like the misconception of everybody thinking, oh,
25:20
my gosh, AI is going to be so scary.
25:22
And, yes, there are elements of it that if it's in the wrong hands,
25:26
it could be taken too far. But we've been using AI technology for a long time
25:31
with predictive text, with, you know, spell check, popping up and telling you you misspelled a word.
25:36
So this stuff has been happening for a while. And it's so much of,
25:41
I think, same thing with the cookies.
25:43
If we don't have that anymore, then you're going to be like,
25:45
oh, man, I left that in my cart.
25:47
Or what shade of shampoo, what shade of foundation did I use?
25:53
Porcelain. I think keep the cookies coming kind of to wrap this up.
25:59
Is it bullseye time? I think it's bullseye time.
26:02
So cookies are not harmful for your device. They can't delete files or spread viruses.
26:07
Now, obviously, let's put that if it seems like a sketchy website, then get off of it.
26:11
Don't accept the cookies because they could be rotten cookies made with bad
26:15
ingredients. They could be burnt.
26:17
Could be burnt cookies. So you don't need that. And you can delete cookies anytime you want.
26:21
Like if you want to opt out, you can. Yeah. And while restrictions will disrupt
26:25
like traditional advertising models, they also present opportunities for innovation
26:30
and ethical practices. I sound like Court there.
26:34
Well court is still with the cookie monster right now
26:36
and so hopefully we can save him now that we fully
26:39
understand that cookie monster we accept your cookies
26:42
it's fine we we get we get what
26:45
you're doing we get that a lot of this is behind the customer experience and
26:50
it's to be helpful and yes there's always going to be some of those bad things
26:54
out there that are going to try and steal your identity but protect yourself
26:57
with using like paypal apple pay using a credit And again, if it looks sketchy,
27:04
Then report it. Don't click on it. In a room full of chocolate chip cookies,
27:08
don't click on the nasty oatmeal raisin one.
27:11
I love the puns. I love it. And don't crumble by being scared of cookies.
27:15
Accept them. Eat them.
27:20
Oh, and boy, am I not ready for this. I always forget that when court's not
27:24
here... We have to do the closing. Yes, yes.
27:27
Thank you for joining us for another episode of Bullcast the Podcast.
27:31
This one was our bake sale edition. and a nice little fun-sized, bite-sized episode.
27:36
If you like what you heard and you'd like to hear more, please feel free to
27:39
go to our website. That is bullcastpodcast.com.
27:43
When you're there, you can read about all of us, including Nicole,
27:46
because we just got a facelift on the website.
27:48
Woo-hoo! I'm officially baked on the website.
27:51
And on the website, you can also subscribe on any of the podcast platforms. We're on everything.
27:57
And if you do that, our episodes will be delivered every Thursday at noon to
28:01
your favorite listening device.
28:03
Also, we have socials. We've got Instagram, Facebook, Twitter slash X.
28:07
Go find us, BullCast Podcast.
28:10
Lastly, I don't know if we've mentioned it on this episode, but we all work
28:13
for a place called Pickler Wealth Advisors.
28:15
And if you'd like to find out more about our professional lives,
28:18
our fancy bios, you can go to that website.
28:21
You can also learn about our boss, David Pickler. That website is PicklerWealthAdvisors.com.
28:26
That's advisors with an L, not an E.
28:29
Ladies, I think we have wrapped up. Are y'all hungry now for cookies?
28:33
I'm ready. Ready for those Girl Scout cookies to get here. Me too.
28:36
Me too. All right. Well, I'm Cameron. I'm Katie. And I'm Nicole.
28:40
And that's how the cookie crumbles.
28:44
Music.