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Entrepreneur Tools #6: Building Your Corporate Culture

Entrepreneur, investor, and mentor Michelle Tsing on why a founder’s choices shape company culture — and how culture becomes the brand.

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Read the full episode notes on Startuprad.io

Why this matters for deep tech: Culture is an operator lever that compounds; getting it right early is what lets deep-tech teams scale without breaking.

In this episode, we cover:

Michelle Tsing (entrepreneur, investor, mentor)

How founders shape culture — and brand

Lessons from PayPal, Samsung, Cisco, and eBay

Thinking about culture early

Part of the Entrepreneur Tools series…

The skinny

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