Coachella Commerce, Walmart’s GLP-1 Play & Gap’s Victoria Beckham Bet
This week on Five Things Friday, Deal is back for a fast-moving conversation on the retail stories shaping the week. The episode starts with Revolve and Coachella, unpacking how event-based e-commerce is turning festivals into shoppable brand ecosystems. From Revolve Festival to Gap’s Hoodie House and Rhode World, the discussion explores why the strongest brand activations are no longer just about visibility — they are about merging entertainment, experience, creators, and frictionless commerce. The conversation then moves into retail media and shopper technology, using new dunnhumby research…
The skinny
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