Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Marriott Turned Its Real Estate Into A Cash Machine
Marriott International has quietly executed one of the most successful business model pivots in hospitality history, shedding nearly two-thirds of its hotel portfolio to become a pure management and franchising giant. This shift wasn't just about saving money during downturns; it was a deliberate strategic choice to trade heavy asset ownership for high-margin recurring revenue streams. We examine how this transition transformed Marriott's balance sheet, improved its return on invested capital, and allowed it to outperform competitors who held onto physical properties. By analyzing…
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