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PodChats for FutureCIO: Solving the death by personalisation dilemma
Back in the day before personal computers and smart devices, before artificial intelligence and machine learning, customer satisfaction was measured by how well the store you frequented knew your preferences and your special moments.
Fast forward to today, technology has matured to the point where a company knows sufficiently enough about you to the point where you feel like your privacy doesn’t exists. The combination of aggressive marketing in the form of notifications, text messages and emails, drives you to the brink of disconnecting yourself totally from what was once a favourite place…
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