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The Future of 2025 Digital Marketing: Farfalla Founder Paul Didwall
In this episode, Carol Schultz speaks with Farfalla founder Paul Didwall about the evolving landscape of digital marketing and AI’s significant impact. The conversation highlights the shift in marketing strategies over the past decade, emphasizing the role of social media and artificial intelligence.
Throughout the conversation, Didwall stresses the balance between using AI for efficiency and the necessity of human oversight to maintain brand integrity and voice. The discussion addresses content effectiveness across different media and different generations, focusing on video, static images…
The skinny
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