Latest / Make Water Work Podcast / Laura Vidal: Rural Water Always Finds a Way | Make Water Work 034
Transcript
- 0:00We all got an amazing like front row
- 0:03seat. Yeah, we can't do too much reveal,
- 0:06so that'll just be the teaser for our
- 0:08listeners. I am very excited to
- 0:11introduce Welcome to the Make Waterwork
- 0:14podcast, where we dive into the people,
- 0:17ideas, and innovation shaping the future
- 0:19of water. I'm your host, Isaac Pellerin.
- 0:24Each week, I share conversations and
- 0:26stories with leaders, community
- 0:28champions, and innovators who are making
- 0:30water work for everyone. Whether you're
- 0:33a water professional, a curious
- 0:34innovator, or simply passionate about
- 0:37our most precious resource, this podcast
- 0:39is for you. Let's get started.
- 0:43Welcome to the Make Waterwork podcast,
- 0:45where we celebrate the people serving
- 0:47and leading in the water industry. I'm
- 0:49your host, Isaac Pelerin, and I am very
- 0:52excited to introduce a new co-host to
- 0:55the Make Waterwork podcast, Laura Vidal.
- 0:58Laura is the association partnership
- 1:01director here at 120 Water and has a
- 1:04real passion for rural water um and all
- 1:08of our customers, but um has a has a
- 1:10unique background. And we thought that
- 1:13it would be amazing to get to tell the
- 1:15stories of rural water. And before we
- 1:17did that, we wanted to have this
- 1:20opportunity to say let's dig into
- 1:22Laura's story. So Laura, welcome to the
- 1:25Make Water Work podcast.
- 1:27>> Yeah. Yeah. Thanks for having me. I'm
- 1:28super excited to to be here and to be
- 1:31with you and be highlighting uh rural
- 1:34water in particular.
- 1:35>> Yeah. Yeah. I This is a this is a fun
- 1:38unique one because we get to um we've
- 1:42had years of having meetings together,
- 1:44going to events together. um just
- 1:47exploring and and you've been um such a
- 1:50a generous guide in helping me
- 1:53understand um um the uh what rural water
- 1:59brings to the table and and just the um
- 2:02just the incredible impact that they
- 2:03have on their community. And so um as we
- 2:08just introduce our listeners to you and
- 2:10who you are, though I'd be surprised if
- 2:13they don't already know who you are. um
- 2:17um because you're kind of a big deal.
- 2:19But um
- 2:22let's let's go ahead and just start with
- 2:24this first question. So Laura, how did
- 2:27water find you?
- 2:29>> Yeah. Yeah. Um so I love this question.
- 2:33How how did water find you? Because
- 2:35water always finds a way, right? Like no
- 2:37matter what, water is going to go
- 2:39wherever it's going to go.
- 2:40>> Um and it certainly did. It found me. I
- 2:43I was not looking for it. Um, way back
- 2:47in 2005,
- 2:49um, I actually had a friend that said,
- 2:53"Hey, you know, you really should apply
- 2:54for this job we're we're hiring for.
- 2:56It's a it's a marketing a PR position at
- 3:00this company I work for." And I didn't
- 3:02really know anything about the company
- 3:04that she worked for. Uh, but I had been
- 3:07out of college for about a year and was
- 3:09working at a u an investment brokerage
- 3:12firm, which is um interesting. It's it's
- 3:17it's high stress. Um, and you know, for
- 3:20for a young a young woman dealing with a
- 3:23a highowered uh male broker, it was it
- 3:27was a lot and I was ready to leave. And
- 3:29so I said, "Well, yeah, I'll I'll try
- 3:31it." So, um, I applied for the job. Um,
- 3:35my degree is actually in computer
- 3:37information systems through the Kelly
- 3:40School of Business at IU. Um, so luckily
- 3:45through that I did take, you know,
- 3:46marketing and all the other businessy
- 3:49classes and stuff. So that that kind of
- 3:51set me up. Anyways, I applied for the
- 3:53job uh ended up getting it and um got to
- 3:58work at the Alliance of Indiana Rural
- 4:01Water uh for 17 years. uh no background,
- 4:05no no water background, nothing, right?
- 4:09>> Um and got to work with one of my
- 4:12closest friends uh for a super long
- 4:14time. Um she actually works here at 120
- 4:17now again. We had a little break in
- 4:18between, but
- 4:20>> uh water finds a way, right?
- 4:22>> Yeah. Yeah. It bring brings you back and
- 4:24it brings the the people um that have an
- 4:27impact on you and and with you. You get
- 4:30to work together.
- 4:31>> It does. Yes. And so um I started
- 4:34working there. I had no idea about water
- 4:36and uh quickly learned there was a lot
- 4:40of complexities, you know, to to do with
- 4:42water. I had I didn't really know where
- 4:44my water came from, what happened and
- 4:47all of that. And so just learning about
- 4:50all of the lensures that folks have to
- 4:53have to
- 4:56actually do the job. Um, and then the
- 4:58public health protection behind that,
- 5:00all of the different
- 5:02>> uh methodical processes, the math. I
- 5:05mean,
- 5:05>> yeah,
- 5:06>> all of that stuff like that's none of
- 5:08that is visible to anybody who's just
- 5:10turning on their tap who has no idea.
- 5:13>> Yeah.
- 5:13>> Um,
- 5:14>> and it it sparked a genuine excitement
- 5:19in me to be to be a part of something
- 5:21that, you know, truly mattered. And so I
- 5:23ended up staying, obviously, if you if
- 5:26you do your math. Uh back to 2005, I
- 5:29stayed at the Alliance of Indiana Rule
- 5:31Water for 17 years
- 5:33>> before making the leap to come and work
- 5:36here at 120 Water, which obvious,
- 5:41you know, over 15 years. But
- 5:44>> the reason it was easy for me was
- 5:47because, you know, they invited me to
- 5:49come here. I applied, but they invited
- 5:52me to come and uh help manage our
- 5:54relationships with our our role water
- 5:57partners. And being on the other side of
- 5:59that and kind of um executing that
- 6:02partnership from the association side at
- 6:05the alliance, um I was like, heck yeah,
- 6:08like this is great. I know these folks.
- 6:10I love these folks. Um, and so I just
- 6:14get to keep doing things in the real
- 6:16water industry. And I just never I never
- 6:20knew that that's what I would be doing,
- 6:22but I
- 6:23>> can probably honestly say that I won't
- 6:26ever not work in the water industry. I
- 6:29love it here.
- 6:30>> Yeah. Yeah. I feel like I can say the
- 6:32same thing after um even though I
- 6:35haven't been in in water um as long as
- 6:38you have. 2018 was my um my introduction
- 6:41into water. And ironically, it was one
- 6:44of the first people that I met in in
- 6:47water um was Tom Spear from um Lawrence,
- 6:51Indiana. And um uh who was a customer
- 6:56and and I knew I didn't know a lot. And
- 6:59so, um, he again was just, uh, generous
- 7:02in, um, I asked if I could do a ride
- 7:05along, follow him along on what it takes
- 7:08to, um, to do his job, get a tour of the
- 7:12treatment plant, like all those kind of
- 7:13things. And it just opened up an entire
- 7:15new world, um, to kind of say, what what
- 7:18does the day-to-day um, look like? And
- 7:21so, um, I'm kind of curious, too. Um, if
- 7:27you reflect back to when you were at the
- 7:30alliance and you look at um,
- 7:34uh, let's just talk about like like I
- 7:37think we can talk about rural water as
- 7:39like oh it's a segment or it's a um,
- 7:43there even like workshops that are great
- 7:46but like rural water workshops or small
- 7:48system challenges and um, things like
- 7:51that but like what are the traits of of
- 7:54rural water um utility professionals
- 7:58that um that um that you see that you
- 8:02observe that you say like wow these are
- 8:04these are amazing people.
- 8:05>> Yeah, absolutely. So that's I kind of
- 8:09alluded to that a little bit about
- 8:10staying in the industry. It's it's
- 8:12because of the people. Um these are
- 8:15genuine salt of the earth kind of people
- 8:17that are doing these jobs. Uh they care
- 8:21about what they're doing. um they're
- 8:24usually neighbors or belong, you know,
- 8:27in theu community. They live where they
- 8:29work. They care about the water that's
- 8:31being delivered. Um and since they are
- 8:34small systems, oftentimes, you know, the
- 8:36budgets are smaller and they have to do
- 8:39a lot more with less, I would say, and
- 8:44are just genuine, gritty, determined,
- 8:49creative folks that get the job done.
- 8:52Mhm. Yeah. Yeah. And and let's talk
- 8:58about the association in particular. Um
- 9:01just for our listeners, let's just um
- 9:04how does rural water associations work,
- 9:07particularly the national rural and then
- 9:09state associations like um help
- 9:12demystify like like um what what that um
- 9:16what that is and the support that they
- 9:18provide to their utility members.
- 9:21>> Yeah. Uh this is this is a good a good
- 9:24question to ask and to to talk about
- 9:27because I think a lot of people don't
- 9:29quite understand it unless you're in it.
- 9:32So the National Rural Water Association
- 9:35is a nonprofit grassroots
- 9:39association that really helps support
- 9:43rural water and wastewater uh systems
- 9:47across the nation. you know I think they
- 9:50are celebrating their 50th anniversary
- 9:54this year it's you know the country is
- 9:56250 I think they're 50 and you know they
- 10:00started and just to help these small
- 10:04systems now what happens is national
- 10:08rule water gets funding from and they
- 10:12ask for it every year they ask for
- 10:14funding assistance from the EPA and USDA
- 10:18rule development mainly. And what they
- 10:21do is once they get that funding, they
- 10:23then disseminate that through to the
- 10:25different state real water associations
- 10:27based on, you know, the need, the
- 10:29population, all of that kind of stuff.
- 10:31>> Yeah.
- 10:32>> What that helps do is it helps fund
- 10:35positions in the state rural water
- 10:37associations for
- 10:40boots on the ground assistance for these
- 10:42small systems. And when I keep saying
- 10:45small systems, what I mean is and what
- 10:46the what the government and everybody
- 10:48classifies that is is any system serving
- 10:51a population of less than 10,000.
- 10:54>> Yeah.
- 10:54>> So through those grants and that money
- 10:56and that funding then um that includes
- 11:01uh circuit writers, uh EPA training
- 11:03specialists,
- 11:05um technical assistants, th those are
- 11:07kind of the three main things, but those
- 11:09folks then go out and help these
- 11:12systems. And the term circuit writer
- 11:15>> actually comes from, you know, the idea
- 11:17that they're riding a circuit around,
- 11:20you know, an area.
- 11:22>> Um, so they will go around and just kind
- 11:25of check in on systems if they don't get
- 11:27calls from from systems, which they get
- 11:30calls frequently from systems. um and
- 11:33they just go in and they check on them,
- 11:34ask them if they need any help with
- 11:35anything because um through the advocacy
- 11:38of NRWA, you know, the government
- 11:41understands that those systems have a
- 11:45greater challenge to comply with the
- 11:48Safe Drinking Water Act rule and and all
- 11:50of the other rules that are coming out
- 11:52just because of um personnel, right? And
- 11:56and um oh, you know, they just don't
- 11:59have the uh what's the word? I'm looking
- 12:02for.
- 12:03>> Yeah. Yeah. They they don't necessarily
- 12:05have have
- 12:07>> Yeah. Yeah. And the the the
- 12:10infrastructure built up the maturity,
- 12:13but not in a not in a derogatory way,
- 12:16but there there's just a lot to do,
- 12:18>> right? Like the the rural water folks,
- 12:21you know, like they might run the water
- 12:24utility. Sometimes they run the water
- 12:26and wastewater utility. Um, but they
- 12:29also might be the parks person, the
- 12:31maintenance person, um, you know, taking
- 12:34care of snow removal, um, the grounds,
- 12:37things like that. They they truly do
- 12:39many, many things in their community. So
- 12:43with the assistance that that we get,
- 12:45you know, from USDA, rural development,
- 12:47and EPA, they are able to then kind of
- 12:50bolster those folks that have the
- 12:52diminished capacity because they're
- 12:54doing everything to kind of be uh th
- 12:56those folks that help them, you know,
- 12:58make sure they're staying in in
- 12:59compliance, not as an enforcement type
- 13:02thing or a checking up on them kind of
- 13:04thing. And I think that's the beauty of
- 13:08rural water associations is that um
- 13:12the utilities know that that the
- 13:15associations are there to help them.
- 13:17Like they're not there to report on
- 13:19anything that they see or you know they
- 13:22talk about or whatever. Like it's like a
- 13:24safe space and they truly are there to
- 13:27support and help them.
- 13:28>> Yeah. Yeah. Yeah. Which is amazing. I
- 13:31feel like we we all got an amazing like
- 13:35front row seat to how that all works
- 13:39when
- 13:40um and and even as we at 120 water and
- 13:44some of the the programming and the um
- 13:49um what you built here um was really in
- 13:53collaboration with how we work with
- 13:56utilities, how we work with state
- 13:58agencies, how we work with rural water
- 14:01associations. Um and so um yeah, let
- 14:05let's kind of talk let's kind of talk
- 14:07about that and go back a couple a couple
- 14:10years before the lead and copper rule um
- 14:12revisions hit or they hit and then we
- 14:15realized that um all of these systems
- 14:20needed to understand what the rule was
- 14:22going to require when it was going to be
- 14:24required what might change in the rule.
- 14:26Like there there was there's a lot of
- 14:28things that EPA will say, "Hey, here's
- 14:31something new.
- 14:33Here's 987 pages.
- 14:37Go." And and like, you know, we I throw
- 14:42around the stat a lot like 85% of
- 14:44systems work have operate with three or
- 14:46fewer employees, if that. Um and so
- 14:51yeah, who has time for that? Um but um I
- 14:56just think about the the way that you
- 15:00built the relationship with the rural
- 15:02water associations where we became a
- 15:05partner to be in that step of education
- 15:09and then that step of implementation. Um
- 15:12yeah. What are some of the uh things
- 15:14that you remember if that's not too much
- 15:16PTSD um to go back?
- 15:19>> Yeah. Well, you know, um I really have
- 15:21to give props to to my former colleague,
- 15:24uh Lol Huffman for really honing in and
- 15:27developing those relationships and
- 15:29providing uh the training, you know,
- 15:32>> yeah,
- 15:33>> for the associations to help get out to
- 15:37utilities. Uh he did a phenomenal job of
- 15:39kind of wrapping all of the different
- 15:44nuances, requirements, everything like
- 15:46that up in a little bow for people. He
- 15:48wasn't always everybody's favorite
- 15:50person in the room when he did that. You
- 15:52know, he's like, "Don't shoot the
- 15:53messenger."
- 15:54>> Yeah.
- 15:55>> But I think being able to disseminate,
- 15:58you know, all those different things
- 16:00that are happening in those 900 pages
- 16:02and what's required, what you need to
- 16:04focus on,
- 16:05>> um that really, you know, that means
- 16:08something to to uh the association and
- 16:11the utilities. But developing that
- 16:14relationship that you know we at 120
- 16:18water are not just here to sell
- 16:22something to utilities. Yes, we do sell
- 16:25things to utilities. Yes, we want to
- 16:27sell things to them, but we also really
- 16:30want to help. And I think that's
- 16:31something that's very unique here. And I
- 16:33think through through LOL, previously me
- 16:36now, uh, you know, we have developed
- 16:39that relationship with the association
- 16:41that, you know, we do we want to help.
- 16:42We want to be your partner. We want to
- 16:44help these small systems. You know, um,
- 16:47unfortunately, many many companies just
- 16:49care about the bigger ones. Uh, and so I
- 16:52feel 120 is pretty unique in that
- 16:54>> we care about the small the smaller
- 16:56utilities. So with LCRR and LCRI now,
- 17:01there are just so many different steps
- 17:03and things to do. And I think initially
- 17:06folks really thought, well, they're
- 17:08giving me a spreadsheet. I really just
- 17:10have to fill in the spreadsheet. That's
- 17:12all there is to do. But when we're able
- 17:14to kind of dissect it and tell them all
- 17:17the different pieces that they'll have
- 17:19to do with what they put in that
- 17:21spreadsheet, it becomes clear that maybe
- 17:24they need something a little bit more
- 17:27robust to help them manage
- 17:30>> all of the things that they'll have to
- 17:31do. And so oftent times uh you know not
- 17:35maybe the tiny tiny systems serving less
- 17:37than like a 100 people but
- 17:40>> some of those midsize systems they see
- 17:41the value and and software which is you
- 17:44know what we do at 120 um that will
- 17:46really help them
- 17:48>> do their job more efficiently and
- 17:50ultimately make it so that it saves them
- 17:53time to do some other things because
- 17:55>> len copper is not the only thing they're
- 17:58doing.
- 17:59>> Yeah. No. No. one of a one of a million
- 18:02things. And it's you were just you were
- 18:04saying that the association is maybe
- 18:07celebrating its 50th anniversary.
- 18:09There's also like it's the 50-y year
- 18:11anniversary of the safe drinking water
- 18:13act, which is great. It like we need
- 18:18safe drinking water. Obviously, we need
- 18:20to make sure all those things that also
- 18:23represents a point in time where the
- 18:26amount of work and the amount of forms,
- 18:30the amount of compliance testing
- 18:33started increasing. And so the amount of
- 18:36work that needs to be done, data that
- 18:38needs to be reported up to a regulator
- 18:41has increased exponentially. And that's
- 18:45just the trend um of where it's going.
- 18:48And at the same time,
- 18:50um, the amount that the general public
- 18:55has their eye a lot more on like what is
- 18:59my utility doing for me? Um, I mean, I
- 19:03feel like we're seeing this a lot as the
- 19:05um as data center um kind of come come
- 19:10front and center. folks are are
- 19:14expecting their
- 19:16utility to help them understand it and
- 19:20or understand those things. So like all
- 19:23that to say you have regulatory things
- 19:26going up to regulators, you've got all
- 19:28these reports and they have to
- 19:31um deal with communicating out building
- 19:35that relationship, making sure there's
- 19:37transparency. Um it's not a job that's
- 19:40getting easier. Um and it's becoming
- 19:44really important to have associations
- 19:46like National Rural Water and the state
- 19:48um rural water associations
- 19:51to be that um that collaborator. Um
- 19:56>> yeah, I feel like we had such a unique
- 19:58opportunity where we've got to build um
- 20:01well I am if for the any those who are
- 20:04hip to the anagram, I'm an enagram 9.
- 20:06nothing makes me happier than we than
- 20:08when we can figure out how to harmonize
- 20:10relationships. And I feel like that's
- 20:12kind of what we've done um here at 120
- 20:14is we've been able to um lean in to
- 20:17conflict where it needs to be, but also
- 20:20build that bridge between utilities and
- 20:23regulators, regulators and associations,
- 20:26and um understand how it works in each
- 20:29state. Um
- 20:32>> yeah.
- 20:33>> Yeah, absolutely. And that's uh that's a
- 20:35good point to bring up is there, you
- 20:37know, partnerships are not without um
- 20:41some stumbling blocks sometimes. And so
- 20:44the best part about these partnerships
- 20:47is that, you know, folks do feel like
- 20:50they can come to me and voice something
- 20:53that's wrong or that they think is wrong
- 20:56or that, you know, hey, this isn't
- 20:58working the way it should be. um you
- 21:01know, we can work together to figure
- 21:02out,
- 21:03>> hey, what are we gonna do about this? Um
- 21:05yeah, so
- 21:06>> or even some of the exciting things that
- 21:07we have going on now where it's like,
- 21:09hey, love that we crushed it on lead.
- 21:14Here are some other problems that we
- 21:15have.
- 21:17Can we be part of solutioning with you
- 21:20um together? And and um you've been at
- 21:23the forefront of those conversations um
- 21:25lately.
- 21:26Yeah, I think that's um some of the most
- 21:28exciting things that have been happening
- 21:30here recently probably within you know
- 21:32the last six to nine months or so uh is
- 21:36that yeah we have seen that there is a
- 21:39need with like what we have we have this
- 21:42new product sample manager right and um
- 21:46we see that that could really benefit
- 21:48small utilities and so do the
- 21:52associations when I show them this and
- 21:54so then we try to collaborate operate
- 21:56and work together and figure out, well,
- 21:57how do we really get this out to them
- 21:59and make this available to them, you
- 22:02know, um perhaps they, you know, have
- 22:05budget constraints or or things like
- 22:07that. So, I've been really um talking
- 22:10with a couple of associations about
- 22:13that. Um and some things are are moving
- 22:15and shaking there and that's pretty
- 22:16exciting.
- 22:17>> Yeah. Yeah. Yeah. We can't do too much
- 22:20reveal, so that'll just be the teaser
- 22:22for our listeners. Um
- 22:23>> Yeah. to keep your eye on on some um um
- 22:27some ways that that we look to really
- 22:30collaborate. And I think that's like the
- 22:32the thing that that you bring. And you
- 22:37know, we we always want to make sure
- 22:40everyone um that works here and works
- 22:43with um with our customers kind of
- 22:46embodies that level of curiosity of
- 22:48like, hey,
- 22:50is this working for you? Is this
- 22:52providing value? What else? Um, where
- 22:54else are you experiencing um pain to say
- 22:57we're we're here as a collaborator?
- 23:00>> Um, yeah. And there's um yeah, the Rural
- 23:05Water Association is highly
- 23:07collaborative and
- 23:10um and they care. I mean, they they they
- 23:14bake you a cake when when it's your
- 23:16birthday or they or you have a baby,
- 23:18right?
- 23:19>> They do. It's true. the little Easter
- 23:22egg.
- 23:23>> The little Easter egg. I hope he finds
- 23:25it. Yeah, sometimes when you when you
- 23:27have a baby shower, uh yeah, it might
- 23:30bake you a cake.
- 23:31>> Um but yeah, they are super
- 23:34collaborative and I think that going
- 23:36back to like the connective tissue that
- 23:39we have at 120 and dealing with like we
- 23:41have utilities that are customers, but
- 23:43we also have state regulatory
- 23:46agencies that are customers. And so we
- 23:49kind of connect those two. But those
- 23:52don't happen without the rural water
- 23:55association truly uh because and in
- 23:59every instance where we have a state
- 24:01agency relationship it it has been
- 24:04>> not just because of but the the rural
- 24:06water association has definitely helped
- 24:09um connect those pieces get everybody
- 24:11together and you know those state
- 24:14associations or state agencies really
- 24:16look to uh the rural water association
- 24:20to help them, you know, make sure that
- 24:23they're bringing the utilities up to
- 24:26standards or helping them if, you know,
- 24:28they're falling out of compliance or
- 24:30things like that. And that and that's
- 24:31not to say that every small system
- 24:34always has problems because some of them
- 24:35don't. Some of them,
- 24:37>> you know, they, like I said, they're
- 24:39gritty, they're creative,
- 24:41>> they know what they're doing,
- 24:43>> amazing. But like I said, the rural
- 24:45water associations are really that
- 24:47connector then between
- 24:50utilities and the agencies and then we
- 24:52kind of are in there with them. It's
- 24:54kind of this really beautiful thing.
- 24:56>> Yeah, it is. and they like this is where
- 24:59we can nerd out on the value of of data
- 25:02and those kind of things because I think
- 25:04there's I mean we've both been in rooms
- 25:07where you talk about a new rule EPA and
- 25:11and you and you might all of a sudden
- 25:13become a therapist hearing the um yeah
- 25:18receiving the feelings of that which are
- 25:21all amazingly valid and then you also
- 25:24realize that
- 25:27we and start having the right
- 25:28conversations when all of those entities
- 25:32are looking at the same data or saying,
- 25:35"Hey, what are what are the systems that
- 25:38have the most need? How do we how do we
- 25:41understand that from a framing or from a
- 25:43funding framework? How do we understand
- 25:45where to say hey let's partner with the
- 25:48rural water association and um and be
- 25:51targeted with those which at the end of
- 25:53the day becomes just um an effective and
- 25:58efficient use of the funding that they
- 26:00that they get anyway. So, it's like um
- 26:04>> I it just feels um uh without having too
- 26:09much of a rosecolored glass view of it
- 26:12that that we've been able to like help
- 26:15evolve with the entire industry, how we
- 26:18um just get better about having the
- 26:20right conversations rooted in um in in
- 26:25data. Um which again sounds super nerdy,
- 26:28but I love it.
- 26:30I mean, it does, but you know, ask any
- 26:33of our our state agencies that we work
- 26:36for and, you know, they they love that
- 26:39data. It's so helpful. Um, you know, so
- 26:44>> it's just a good thing.
- 26:46>> Yeah. Yeah. Well, I'm I'm really um
- 26:51excited that we get to do a a a new
- 26:55series um under under the Make Waterwork
- 26:59umbrella um focusing on rural water. And
- 27:03um we've talked so much about all of the
- 27:06guests or all of the amazing people who
- 27:09are in rural water. We want to bring
- 27:11some of those to the forefront. Um, and
- 27:13I can't think of a better um a better
- 27:16person to co-host those conversations
- 27:19with um with than you. And um
- 27:22>> yeah, I'm super excited about that too
- 27:24when you when you brought it to me and
- 27:25talked about Yeah, let's let's amplify
- 27:27these voices. uh you know that you'll
- 27:31learn or maybe you already know this but
- 27:34uh in in the rule water space we often
- 27:38say that um utilities need to do a
- 27:42better job of amplifying what they do,
- 27:44right? Like they're just kind of these
- 27:46unsung heroes
- 27:47>> and you know they're kind of almost
- 27:50invisible sometimes when everything's
- 27:52working appropriately, right? you know,
- 27:53but something happens, you know,
- 27:55infrastructure is old and something
- 27:57breaks. Then suddenly, you know, it's
- 27:59their fault and the public is mad at
- 28:02them and
- 28:02>> it's like, wait, what about all the
- 28:05times that it was right?
- 28:06>> They get to take the credit, but they
- 28:07get to take all the blame.
- 28:09>> Exactly. Yes. Um, so in in the rural
- 28:13water space, there's definitely been a
- 28:15push for um just public relations and
- 28:18like getting stories out there,
- 28:21amplifying all of all of the good that
- 28:24is done. And so I think this is um a
- 28:27small step in in that direction
- 28:29specifically with just amplifying all
- 28:31the good that is out there.
- 28:34>> Yeah. Yeah. Well, I'm I'm super excited
- 28:36about the the guests that we're going to
- 28:38have in the coming um in the coming
- 28:40months um because they have stories that
- 28:43are absolutely worth um worth telling
- 28:46and and shining a light on.
- 28:48>> Absolutely. Super exciting.
- 28:50>> Yeah.
- 28:50>> Yeah. Well, thank you so much for
- 28:52joining me on this podcast where I get
- 28:55to interview you before we go and
- 28:57interview um all of these unsung heroes.
- 28:59Um and thank you to everyone who tuned
- 29:01in. Um, I'm very excited to um get to
- 29:06share these stories. Again, as always,
- 29:08we appreciate when you like, share,
- 29:11comment. Um, let us know who else you
- 29:13want to hear from, particularly in this
- 29:16case, if they're um a rural water hero.
- 29:18Um, let us know. Um, we would love to
- 29:22tell their story. And um, hope we'll see
- 29:25you next time. And thank you for tuning
- 29:27in. Thanks for listening to the Make
- 29:29Water Work podcast. If you enjoyed
- 29:32today's episode, please take a moment to
- 29:34like, share, and subscribe so you never
- 29:36miss a conversation. We'd love to hear
- 29:39your thoughts and questions. Connect
- 29:41with us on LinkedIn or send us a
- 29:43message. Together, we can make water
- 29:45work for everyone.