Ep. 89 - Should your Jiu Jitsu academy run a black friday special?

The Business of Jiu Jitsu · Nov 12, 2025 · 24m

In this episode, JP Levesque discusses the critical role of pricing strategy in maintaining a sustainable business. He emphasizes the need for business owners to evaluate their pricing in relation to their operational costs and the potential impact on student retention. The discussion highlights the balance between affordability for customers and the necessity for businesses to ensure their long-term viability through appropriate pricing adjustments.

Takeaways

If your prices are too low, you're breakeven.

Raising prices can significantly increase revenue.

Consider the impact of price changes…