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Inside the Playbook: Didier Morais on How PR Helps Artists Grow Fans & Streams
PR doesn’t work when the artist is missing from the plan.
In this clip from The Manager’s Playbook, Didier Morais breaks down how music PR actually functions when it’s done right: artist involvement, strong publicist–manager alignment, intentional media strategy, and storytelling that builds long-term career momentum.
We get into how independent artists can start doing real PR before they can afford a publicist, how to pitch journalists and media outlets without sounding like a copy/paste email, and why relationship-building matters more than chasing placements in today’s music industry.
We…
The skinny
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