Latest / Omni Talk Retail / Fast Five Shorts | How Long Before We Are All Grocery Shopping Via Smart Carts?
Transcript
- 0:00Wegmans
- 0:00is
- 0:00piloting
- 0:01Instacart's
- 0:02caper
- 0:02cart.
- 0:03According
- 0:03to
- 0:03an
- 0:04Instacart
- 0:04press
- 0:04release,
- 0:05Instacart
- 0:05yesterday
- 0:06announced
- 0:06the
- 0:07launch
- 0:07of
- 0:07its
- 0:07AI
- 0:08powered
- 0:08smart
- 0:08carts
- 0:09at
- 0:09Wegmans
- 0:09DeWitt
- 0:10store
- 0:11in
- 0:11Syracuse,
- 0:12New
- 0:12York.
- 0:13This
- 0:13marks
- 0:13the
- 0:14first
- 0:14deployment
- 0:14of
- 0:14caper
- 0:15carts
- 0:15at
- 0:15Wegmans
- 0:16as
- 0:16part
- 0:16of
- 0:16an
- 0:16initial
- 0:17store
- 0:17program
- 0:18offering
- 0:18customers
- 0:19a
- 0:19smarter,
- 0:19more
- 0:20seamless
- 0:20way
- 0:20to
- 0:21shop
- 0:21in
- 0:21store.
- 0:22Caper
- 0:22carts,
- 0:23for
- 0:23those
- 0:23who
- 0:23have
- 0:23not
- 0:23been
- 0:24listening
- 0:24to
- 0:24Omnitop
- 0:25regularly
- 0:25for
- 0:26the
- 0:26past
- 0:26five
- 0:26or
- 0:27so
- 0:27years,
- 0:27enable
- 0:28customers
- 0:28to
- 0:28track
- 0:29their
- 0:29spending
- 0:29and
- 0:30checkout
- 0:30seamlessly.
- 0:31Kaper
- 0:32carts
- 0:32automatically
- 0:33recognize
- 0:33items
- 0:33as
- 0:34they
- 0:34are
- 0:34dropped
- 0:34into
- 0:34the
- 0:34cart
- 0:35and
- 0:35customers
- 0:35can
- 0:36bag
- 0:36as
- 0:36they
- 0:36shop.
- 0:37Tapping
- 0:37signals
- 0:38from
- 0:38an
- 0:39array
- 0:39of
- 0:39capercard
- 0:40cameras,
- 0:40a
- 0:41digital
- 0:41scale
- 0:41and
- 0:42location
- 0:43sensors,
- 0:43Wegmans
- 0:44customers
- 0:44can
- 0:45log
- 0:45into
- 0:45their
- 0:45shoppers
- 0:46club
- 0:46account
- 0:46on
- 0:46the
- 0:46cart
- 0:47screen
- 0:47in
- 0:47order
- 0:47to
- 0:48shop
- 0:48with
- 0:48the
- 0:48caper
- 0:49cart.
- 0:50And
- 0:50my
- 0:50question
- 0:50for
- 0:51you
- 0:51is,
- 0:51is
- 0:51Wegmans
- 0:52Capercart
- 0:52pilot
- 0:53a
- 0:53sign
- 0:53that
- 0:53will
- 0:54that
- 0:54we
- 0:54will
- 0:54soon
- 0:55all
- 0:56be
- 0:56shopping
- 0:57grocery
- 0:57stores
- 0:58via
- 0:58smart
- 0:59carts?
- 0:59What
- 0:59do
- 1:00you
- 1:00think?
- 1:01You
- 1:01know,
- 1:02I
- 1:03don't
- 1:03know
- 1:03that
- 1:03that's
- 1:04what
- 1:04this
- 1:04indicates.
- 1:05As
- 1:05we
- 1:05told
- 1:06David
- 1:06McIntosh
- 1:07at
- 1:07Shop
- 1:07Talk
- 1:07Europe,
- 1:08I
- 1:08love
- 1:08David.
- 1:09I
- 1:09even
- 1:09suggested
- 1:10that
- 1:10he
- 1:10become
- 1:10Fiji
- 1:11Simo's
- 1:11CEO
- 1:12successor
- 1:12at
- 1:12Instacart.
- 1:14I
- 1:14think
- 1:15he's
- 1:15doing
- 1:15really
- 1:15smart
- 1:16things,
- 1:16but
- 1:16I
- 1:16would
- 1:16say
- 1:17I'm
- 1:17still
- 1:17kind
- 1:17of
- 1:18what
- 1:18the
- 1:18kids
- 1:19would
- 1:19say
- 1:19mid
- 1:20on
- 1:20smart
- 1:21cards.
- 1:22And
- 1:22specifically
- 1:23in
- 1:23this,
- 1:24in
- 1:24this
- 1:24use
- 1:24case,
- 1:25I
- 1:25wasn't
- 1:25able
- 1:25to
- 1:25see
- 1:25the
- 1:26current
- 1:26checkout
- 1:26scenario
- 1:27at
- 1:27Wegmans
- 1:27and
- 1:27DeWitt.
- 1:28Like
- 1:28I
- 1:28did
- 1:28some
- 1:28research
- 1:29and
- 1:29tried
- 1:29to
- 1:29see
- 1:29if
- 1:29we
- 1:30could
- 1:30see,
- 1:30see
- 1:30what
- 1:30that
- 1:30setup
- 1:31looks
- 1:31like.
- 1:32So
- 1:32I'm
- 1:32just
- 1:32going
- 1:32off
- 1:33of
- 1:33my
- 1:33experience
- 1:34from
- 1:35the
- 1:35Astroplace
- 1:36store
- 1:36and
- 1:37I
- 1:37think
- 1:37what
- 1:37is
- 1:38really
- 1:38important
- 1:39for
- 1:39Wegmans
- 1:40right
- 1:40now
- 1:40in
- 1:40that
- 1:41store
- 1:41and
- 1:41I
- 1:41imagine
- 1:42in
- 1:42a
- 1:42lot
- 1:42of
- 1:42the
- 1:42other
- 1:43stores
- 1:43with
- 1:43as,
- 1:43as
- 1:44beloved
- 1:44as
- 1:44they
- 1:44are
- 1:44as
- 1:45a
- 1:45retailer
- 1:45is
- 1:46that
- 1:46it's
- 1:46all
- 1:46about
- 1:47throughput,
- 1:48getting
- 1:48the
- 1:49most
- 1:49people,
- 1:50especially
- 1:50during
- 1:50those
- 1:50high
- 1:51traffic
- 1:51times,
- 1:52through
- 1:52the
- 1:53store
- 1:53as
- 1:53quickly
- 1:53as
- 1:54possible.
- 1:54And
- 1:54I
- 1:54think
- 1:55the
- 1:55smart
- 1:55carts
- 1:56here
- 1:56do
- 1:57enable,
- 1:57you
- 1:58know,
- 1:58people
- 1:58to
- 1:59get
- 1:59through
- 1:59that
- 1:59line
- 2:00a
- 2:00little
- 2:00bit
- 2:00more
- 2:00quickly.
- 2:00They
- 2:01don't
- 2:01have
- 2:01to
- 2:01go
- 2:01the
- 2:01self
- 2:02checkout
- 2:02route.
- 2:03But
- 2:03I
- 2:03think
- 2:03that
- 2:04the
- 2:04bigger
- 2:04play
- 2:04here
- 2:05for
- 2:05Wegmans
- 2:06and
- 2:06why
- 2:06Wegmans
- 2:07has
- 2:07moved
- 2:07forward
- 2:08with
- 2:08this
- 2:08is
- 2:08really
- 2:09about,
- 2:09you
- 2:09know,
- 2:09they've
- 2:10just
- 2:10relaunched
- 2:11their
- 2:11loyalty
- 2:11app
- 2:11that
- 2:12you
- 2:12just
- 2:12talked
- 2:12about
- 2:13this
- 2:13year
- 2:13and
- 2:13I
- 2:14think
- 2:14that
- 2:14the
- 2:14timing
- 2:15is
- 2:15now
- 2:15right
- 2:15for
- 2:15them
- 2:16to
- 2:16test
- 2:16this
- 2:17kind
- 2:17of
- 2:17thing,
- 2:17to
- 2:17test
- 2:18a
- 2:18smart
- 2:18cart
- 2:19more
- 2:20from
- 2:20a
- 2:20consumer
- 2:20targeting
- 2:21perspective
- 2:21and
- 2:21the
- 2:22money
- 2:22that
- 2:22they
- 2:22could
- 2:22bring
- 2:22in
- 2:23from
- 2:23brands
- 2:24from
- 2:24retail
- 2:24media
- 2:25and
- 2:25getting
- 2:25to
- 2:25really
- 2:26understand
- 2:26and
- 2:26know
- 2:26their
- 2:27customer
- 2:27a
- 2:27little
- 2:27bit
- 2:27and
- 2:28build
- 2:29engagement
- 2:29with
- 2:29that
- 2:30loyalty
- 2:30app.
- 2:31So,
- 2:31you
- 2:32know,
- 2:32smart
- 2:32carts,
- 2:32we've
- 2:33always
- 2:33said
- 2:33yes
- 2:34from
- 2:34that
- 2:34perspective.
- 2:34They're
- 2:35a
- 2:35great
- 2:35play
- 2:35when
- 2:36you're
- 2:36trying
- 2:36to
- 2:37learn
- 2:37your
- 2:37customer
- 2:38to
- 2:38use
- 2:38it
- 2:39for
- 2:39retail
- 2:39media
- 2:39instances.
- 2:40But
- 2:40I
- 2:41still
- 2:41am
- 2:41not.
- 2:41If
- 2:42you're,
- 2:42if
- 2:42you're
- 2:42asking
- 2:42more
- 2:43broadly,
- 2:43I'm
- 2:43still
- 2:43not
- 2:44sold
- 2:44on
- 2:44this
- 2:45idea
- 2:45that
- 2:45they're
- 2:46the
- 2:46right
- 2:46move
- 2:46for
- 2:47everybody
- 2:47everywhere.
- 2:48But
- 2:48what,
- 2:48what,
- 2:49where
- 2:49do
- 2:49you
- 2:49sit
- 2:50in
- 2:50this?
- 2:50Yeah,
- 2:51so
- 2:51you
- 2:52said
- 2:52you're
- 2:52mid,
- 2:52so
- 2:52you're
- 2:52kind
- 2:52of
- 2:53hedging
- 2:53a
- 2:53little
- 2:53bit.
- 2:53You
- 2:54know,
- 2:54it's
- 2:54funny,
- 2:54like
- 2:54I
- 2:55was,
- 2:55I
- 2:55was
- 2:55on
- 2:55the
- 2:55negative
- 2:56side
- 2:56going
- 2:56into
- 2:57today
- 2:57and
- 2:57then
- 2:57you
- 2:57and
- 2:58I
- 2:58actually
- 2:58just
- 2:58recorded
- 2:58a,
- 2:59a
- 2:59webinar
- 3:00conversation
- 3:00with
- 3:01Ethan
- 3:01Chernofsky
- 3:01of
- 3:01Placer
- 3:02AI
- 3:03and
- 3:03as
- 3:03I
- 3:03was
- 3:03sitting
- 3:03there
- 3:04having
- 3:04that
- 3:04conversation
- 3:04with
- 3:04him,
- 3:05he
- 3:05made
- 3:05this
- 3:05comment
- 3:05about,
- 3:06you
- 3:06know,
- 3:06at
- 3:06the
- 3:06end
- 3:06of
- 3:06the
- 3:07day,
- 3:07it's
- 3:07about
- 3:07retail
- 3:08101.
- 3:08It's
- 3:08not
- 3:09about
- 3:09the
- 3:09fancy
- 3:09glossy
- 3:10tech
- 3:10that,
- 3:11you
- 3:11know,
- 3:11get
- 3:11people
- 3:11excited.
- 3:12And
- 3:13so
- 3:13for
- 3:13that
- 3:13reason,
- 3:13I
- 3:14still
- 3:14put
- 3:14this
- 3:15in
- 3:15that
- 3:15bucket.
- 3:15This
- 3:16is
- 3:16not
- 3:16retailing
- 3:17101.
- 3:17This
- 3:17is
- 3:17not
- 3:18something
- 3:18you
- 3:18need
- 3:18to
- 3:19be
- 3:19a
- 3:19good,
- 3:19effective
- 3:20retailer.
- 3:21See
- 3:21sprouts,
- 3:21see
- 3:22Trader
- 3:22Joe's,
- 3:22they
- 3:22don't
- 3:23have
- 3:23this
- 3:23kind
- 3:23of
- 3:23stuff.
- 3:24So
- 3:24I'm
- 3:25still
- 3:25not
- 3:25there
- 3:26that
- 3:26this
- 3:26is
- 3:26going
- 3:26to
- 3:27work
- 3:27in
- 3:27the
- 3:27long
- 3:27term.
- 3:28And,
- 3:28and
- 3:28I
- 3:28get
- 3:28what's
- 3:29pushing
- 3:29it
- 3:29100%.
- 3:30It's
- 3:30retail
- 3:30media.
- 3:31But
- 3:31there
- 3:31are
- 3:32much
- 3:32lower
- 3:33hanging
- 3:33pieces
- 3:33of
- 3:33fruit
- 3:34to
- 3:34capture
- 3:34retail
- 3:35media
- 3:35dollars.
- 3:36And
- 3:36the
- 3:37features
- 3:37of
- 3:37the
- 3:37smart
- 3:38cart
- 3:38itself
- 3:39just
- 3:39aren't
- 3:39that
- 3:39big
- 3:40of
- 3:40a
- 3:40hook
- 3:40for
- 3:40most
- 3:41people.
- 3:41And
- 3:41the
- 3:42one
- 3:42store
- 3:42nature
- 3:42of
- 3:42this
- 3:43test
- 3:43also
- 3:43frightens
- 3:44me
- 3:44and.
- 3:44Because
- 3:44it
- 3:45means,
- 3:45it
- 3:45means
- 3:45it's
- 3:46truly
- 3:47experimental.
- 3:47Heck,
- 3:48I
- 3:48was
- 3:48at
- 3:48the
- 3:48doctor
- 3:48yesterday
- 3:50and
- 3:50my
- 3:50nurse
- 3:50asked
- 3:51me
- 3:51what
- 3:51we,
- 3:51what
- 3:51I
- 3:52did
- 3:52and
- 3:52I
- 3:52told
- 3:52her,
- 3:52yeah,
- 3:53podcaster.
- 3:54And
- 3:54she's
- 3:54like.
- 3:55And
- 3:55the
- 3:55other.
- 3:55And
- 3:55she
- 3:55started
- 3:56asking
- 3:56me,
- 3:56well,
- 3:56what
- 3:56do
- 3:56you
- 3:56think
- 3:56about
- 3:57self
- 3:57checkout?
- 3:57And
- 3:58she
- 3:58was
- 3:58younger
- 3:59than
- 3:59me
- 3:59and
- 3:59she
- 3:59was
- 4:00telling
- 4:00me
- 4:00how
- 4:00she
- 4:00hates
- 4:01self
- 4:01checkout
- 4:01and
- 4:02her
- 4:02parents
- 4:02hate
- 4:02it
- 4:03too.
- 4:03And
- 4:03so
- 4:03when
- 4:04I
- 4:04put
- 4:04that
- 4:04together,
- 4:05like,
- 4:06you
- 4:06know,
- 4:06we're
- 4:07not
- 4:07even
- 4:07in
- 4:07a
- 4:07place
- 4:07where
- 4:07a
- 4:08self
- 4:08checkout
- 4:08machine
- 4:09is
- 4:09a
- 4:09must.
- 4:09So
- 4:09I
- 4:09still
- 4:09have
- 4:10trouble
- 4:10seeing
- 4:11where
- 4:11retailers
- 4:12are
- 4:12going
- 4:12to
- 4:12end
- 4:12up
- 4:12putting
- 4:13what
- 4:13is
- 4:13very
- 4:14much
- 4:14an
- 4:14expensive
- 4:15capital
- 4:15investment
- 4:16towards
- 4:16deploying
- 4:17smart
- 4:17cards
- 4:17at
- 4:18scale.
- 4:18And
- 4:18for
- 4:18that
- 4:19reason,
- 4:19when
- 4:19I
- 4:19go
- 4:19back
- 4:19to
- 4:20what
- 4:20makes
- 4:20a
- 4:20good
- 4:20retailer,
- 4:21I
- 4:21just
- 4:21don't
- 4:21think
- 4:22smart
- 4:22cards,
- 4:22when
- 4:23you
- 4:23look
- 4:23at
- 4:23the
- 4:23costs
- 4:23involved
- 4:24here.
- 4:24Will
- 4:24ever
- 4:24be
- 4:25a
- 4:25formidable
- 4:26solution
- 4:26at
- 4:26scale?
- 4:27I
- 4:27don't
- 4:27know,
- 4:27but
- 4:27yeah,
- 4:27I
- 4:28mean.
- 4:28And
- 4:28the
- 4:28resources
- 4:29involved
- 4:29that
- 4:29are.
- 4:30That
- 4:30go
- 4:30towards
- 4:31just
- 4:31one.
- 4:31A
- 4:32one
- 4:32store
- 4:32pilot
- 4:32like
- 4:33this,
- 4:33too.
- 4:33I
- 4:33mean,
- 4:33I
- 4:33think
- 4:33that's.
- 4:34That's
- 4:34an
- 4:34important
- 4:35part
- 4:35of
- 4:35what
- 4:35you're
- 4:35saying
- 4:35too,
- 4:36is
- 4:36right.
- 4:37That's
- 4:37a
- 4:37good.
- 4:37Dedicate
- 4:38a
- 4:38whole
- 4:39team
- 4:40to
- 4:40divert
- 4:41from
- 4:42just
- 4:42improving
- 4:43traditional
- 4:43checkout
- 4:44in
- 4:44the
- 4:45majority
- 4:45of
- 4:46your
- 4:46stores
- 4:46to
- 4:47really
- 4:47kind
- 4:47of
- 4:47start
- 4:48to
- 4:48test
- 4:48this
- 4:48and
- 4:49see
- 4:49if
- 4:49this
- 4:49is
- 4:49a
- 4:49viable
- 4:50option.
- 4:50And,
- 4:51you
- 4:51know.
- 4:51Yeah.
- 4:51Is
- 4:51the.
- 4:52I
- 4:52guess
- 4:52the
- 4:53question
- 4:53still
- 4:53remains,
- 4:54like,
- 4:54how
- 4:54good
- 4:55is
- 4:55the
- 4:55retail
- 4:55media
- 4:56opportunity
- 4:57and
- 4:57is
- 4:57it
- 4:58enough
- 4:58to
- 4:58pay
- 4:58off
- 4:59some
- 4:59of
- 4:59this.
- 5:00This
- 5:00investment?
- 5:00I
- 5:01don't
- 5:01know
- 5:02that
- 5:02we'll
- 5:02see
- 5:03that
- 5:03from
- 5:03this
- 5:04one
- 5:05particular
- 5:05piece
- 5:05of
- 5:06technology.
- 5:07Yeah.
- 5:07A
- 5:08hundred
- 5:08percent.
- 5:08Yeah.
- 5:08And
- 5:08there's
- 5:09so
- 5:09many
- 5:09more
- 5:09things
- 5:09you
- 5:09could
- 5:09be
- 5:10doing
- 5:10to
- 5:10get
- 5:10retail
- 5:10media
- 5:10dollars
- 5:11that
- 5:11are
- 5:11cheaper
- 5:11and
- 5:12more
- 5:12efficient,
- 5:12that
- 5:12don't
- 5:13even
- 5:13touch
- 5:13your
- 5:13customer
- 5:14in
- 5:14the
- 5:14same
- 5:14way.
- 5:15Right,
- 5:15Exactly.
- 5:16Exactly.
- 5:17Well,
- 5:17we'll
- 5:17see.
- 5:18We'll
- 5:18see.
- 5:18We'll
- 5:18have
- 5:19to
- 5:19make
- 5:19a
- 5:19trip
- 5:19out
- 5:19to
- 5:19DeWitt
- 5:20and
- 5:20test
- 5:20it
- 5:20for
- 5:21ourselves
- 5:22with
- 5:22Syracuse.
- 5:23Let's
- 5:23go.
- 5:23Yes.
- 5:24Northern
- 5:24New
- 5:24York,
- 5:24Upstate
- 5:25New
- 5:25York.
- 5:25Let's
- 5:26do
- 5:26it,
- 5:26Ann.