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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Most founders are building the wrong thing.

Not because they lack skill. Not because the market isn't there. Because they skipped the one conversation that tells you whether any of it is worth building in the first place.

By the time most SaaS founders realize they've been validating their idea instead of the market's problem, they've already burned 18 months and a team's worth of goodwill. Collin Stewart lived that. He built anyway. Nobody bought. And what came out the other side became one of the most repeatable zero-to-revenue frameworks operating in SaaS today.

This episode is that…

The skinny

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