343. Jess Haghani, Founder & CEO of Lucille

Fitt Insider · Jun 15, 2026 · 33m

Today, I'm joined by Jess Haghani, founder & CEO of Lucille.

Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity.

In this episode, we discuss creating next-gen senior nutrition products.

We also cover:

Challenging age-related stereotypes

Marketing to older adults and their caregivers

Why senior nutrition products have lacked innovation

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Lucille's…