Latest / The Quantum Space: Innovating Trust
Episode 37 – From Detection to Provenance
As generative AI makes it increasingly difficult to know whether a voice, image or video is authentic, the question of digital trust is shifting. Detecting what is fake may no longer be enough. We may need a reliable way to prove what is real, where it came from and who — or what — created it.
In this episode of Innovating Trust, Steve Atkins speaks with Slavko Kovačević, Co-Founder and CEO of DeepMark, about digital provenance, AI watermarking and the challenge of building trust into synthetic media.
They discuss why deepfake detection can become a technological arms race, how invisible…
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