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Every Brand Needs a Signature Piece of Merch (Here's Why)
What's the one piece of branded merchandise people immediately associate with your company? In this episode of DMJ 1 on 1, I'm talking about the concept of signature merchandise and why I believe every brand should have something that makes it recognizable, memorable, and different from the competition. Too often, businesses order promotional products without thinking about how those products fit into their overall marketing strategy. But great merch isn't just about putting your logo on something. It's about understanding your audience, creating value, and choosing products that reinforce…
The skinny
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