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Winning With Indirect Sales: Driving Results Through Third-Party Partners w/ John Rosati
How to build a repeatable channel sales engine—from partner selection to enablement to metrics—with a 30-year channel sales veteran.
Selling through channel partners without a system feels like that old vibrating football game—everyone's running around hoping to score. John Rosati has spent 30 years building channel sales engines that create predictable revenue, and in this episode, he reveals exactly how he does it.
As a channel sales leader at Motorola with experience across distribution, manufacturers reps, and two-tier channels, John knows what separates successful channel programs from…
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