The Irreducible Part: Taste, Judgment, and the Stories Machines Can't Tell — with Julianne DeVincenzo & Dan Reid from Optimizely
Most marketing teams are drowning in output and starving for meaning. The more they feed the machine, the more the machine becomes the creative director — and somewhere in the noise, the person on the other end of the content stopped mattering.
In this episode, Josh and Ross are joined by Julianne DeVincenzo, Head of Content Strategy, and Dan Reid, Creative Director — both at Optimizely — two people deep inside one of the most interesting rebrands happening in B2B right now. They make the case that the real threat of AI isn't job replacement — it's the slow erosion of judgment, taste, and the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.