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Ep. 16 - The Biggest Lie in Entrepreneurship: “Do What You Love”
Everyone’s heard the quote: “Do what you love and you’ll never work a day in your life.” In this episode of the Unsexy Businessmen Podcast, Alex and Aaron Skinner break down why that advice is one of the most misleading ideas in entrepreneurship—and how it sets new business owners up for burnout, disappointment, and wasted time.They explain why turning a hobby into a business often destroys the very thing you love, how customers and stress change the game, and what you should focus on instead if you actually want freedom, income, and long-term success. The bottom line: don’t build a business…
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