Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Marketers Should Use the 3-2-1 Content Ratio
In this episode, Lucas and Luna explore the 3-2-1 content ratio—a framework that balances three types of video content: inspirational (3 parts), educational (2 parts), and promotional (1 part). They break down how this ratio helps marketers build audience trust while still driving conversions, using examples from brands like Patagonia and Skillshare. Lucas shares data from a 2025 Content Marketing Institute study showing that brands using a structured content mix see 34% higher engagement. Luna pushes back on whether the ratio works for small teams, and they discuss how to adapt it without…
The skinny
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