Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
Setting the Right Capital Campaign Goal: Practical Advice for Nonprofits
In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt explain how to set a realistic, aspirational fundraising goal for your capital campaign—without pulling a number out of thin air.
They share three essential factors to consider: the cost of your project, a multiple of your current fundraising capacity, and the potential size of your top gifts. You'll learn how these inputs come together to form a working goal—a draft goal used to guide early planning and donor conversations.
Amy and Andrea also tackle what happens when the full project cost exceeds what your…
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