How Redundancy Created the Perfect Opportunity | Alex Barter

The Tingle Zone with Andrew Miller · Oct 15, 2026 · 1h 8m

When a corporate innovation role was cut, this week's guest registered his own company the same week. He's the founder and managing director of B4T, an IoT technology business based in Southampton that builds low cost sensors to help organisations like water companies, ports and local councils make better investment decisions using real data.

In this episode, we talk through the years of outreach and trial and error that led to B4T's breakthrough product, Jellyfish, a retrofit sensor for water meters that's since become the platform behind everything from emissions monitoring to river…