Five 2026 consumer trends you need to know

The WARC Podcast · May 26, 2026 · 26m

AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Stephanie Siew and GWI's Jason Mander about the big changes marketers need to know, based on WARC's 2026 Consumer Trends Report. Guests: Jason Mander, Chief Insight Officer, GWI Stephanie Siew, Analyst, WARC Adi Kishore, Insights Director, WARC Chapters: 0:00 – Intro: WARC Podcast & 2026 Consumer Trends Report 2:03 – Permacrisis: Why Consumer Sentiment Is Fragmented in 2026 3:30 – Trend 1: Uncertainty Fuels Comfort Consumption & “Small Joys” 6:05 –…