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Adobe-NVIDIA AI Deal: Why Brand Concierge on Nemotron Matters
On October 15, 2026, Adobe and NVIDIA expanded their partnership to Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge. The "up to 2x" speedup on RTX Spark made the headline, but the board-level signal is Brand Concierge, which now runs on open Nemotron models and which NVIDIA picked for NVIDIA.com. Adobe is moving its advantage from the model to the workflow, and lock-in is moving with it.
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