Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Farewell as a Free Gift
Why do free trials feel like gifts, not sales pitches? In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the psychology of the free trial through the lens of the bygones principle. They break down how a well-timed free trial exploits our aversion to loss, how Spotify's premium trial hooks you with a countdown, and why you're more likely to buy after a trial than before it. They also unpack the rare case of a company that made its free trial permanent — and what that teaches us about trust. By the end, you'll see the free trial as a carefully…
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