#79 | Nudging for Good
How can the spaces we design shape the way people move – and behave? In this episode, Christian Lunger speaks with Andrew Barker, award-winning designer and Head of the Sign Design Society. His work connects wayfinding with behavioural science from research for the UK government to the everyday choices people make as they move through space. The conversation starts with a simple thought: wayfinding is never neutral. Every sign, route and spatial cue influences how people behave. The real question is how to guide them well – “nudging for good” rather than manipulating. Two frameworks run…
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