Latest / SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue
How SaaS Firms Use Cohort Analysis to Predict Churn
This episode dives into the specific mechanics of cohort analysis in Software-as-a-Service businesses, moving beyond aggregate retention metrics to examine how customer behavior evolves over time. Lucas and Luna explore why looking at net dollar retention as a single number can mask critical vulnerabilities in your user base. They break down how successful companies isolate groups of customers who signed up during the same period, tracking their usage patterns and revenue contribution month by month. The conversation highlights a recent case where a mid-market analytics platform discovered…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.