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Latest / The Niche Is You

Make the Thing Only You Could Make — The Audience for That Is Already Waiting

In this episode we’ll talk about:

Why the most overlooked competitive advantage is the thing that makes you specifically you

How trying to make what's already been made is the slowest path to obscurity

Why your unique combination of experiences perspectives and gifts is the actual asset

How there's already an audience searching for what only you can offer

Why most creators settle for generic work because specific work feels riskier

What happens when you finally trust that what makes you different is exactly what's needed

And more…

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The skinny

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