Latest / How to Write for a Living
214: How to close the recognition gap as a writer (featuring Alex Mathers)
Season 2, episode 14 is here!
In this episode, I chat to Alex Mathers about how writers can use clear positioning, consistent messaging, and audience trust to generate real, sustainable income online.
You’ll learn:
- Why most online writers struggle with visibility despite being highly skilled.
- The concept of the “Recognition Gap” and how it affects client acquisition.
- The importance of having a clear offer, point of view, and market presence.
- How to position your writing as a marketing tool, not just content.
- Common traps like writing for peers instead of potential clients.
- Why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.