Ep 163| The timing tightrope: Donor messaging in uncertain times

The Nonprofit Podcast · May 15, 2025 · 7m · transcript

Send us Fan Mail

Is starting ‘the funding uncertainty’ conversation early, “crying wolf,” or leading with honesty and foresight?

Nonprofit leaders are walking a tightrope between transparency and alarm. In this episode, Jena unpacks how smart donor communications and strong donor relationships can build donor trust, even in the face of uncertain nonprofit funding.

Join us for a deep dive into the dilemma of when to talk to donors about funding shifts and possible impacts. Jena shares a middle path for messaging that balances preparedness with calm, and offers four tactical mindsets and tools…