Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Decoy Effect And Smart Shopping
Why does the middle option on a menu always seem like the best deal? In this episode of Behavioral Economics, Lucas and Luna unpack the decoy effect, a powerful cognitive bias that shapes everything from your coffee order to your investment portfolio. We look at how marketers use asymmetric dominance to steer your choices, often without you realizing it. You will learn how to spot these traps in daily pricing structures and apply that same awareness to long-term financial decisions. By understanding how relative value distorts absolute utility, you can regain control over your wallet and make…
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