Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Customer Journeys Fail at Scale
Most marketing automation tools are built for linear funnels, but real customer behavior is messy. In this episode, Lucas and Luna dissect why the 'perfect journey' collapses under scale, using the specific case of a mid-market software company that saw conversion rates drop by forty percent after simplifying their triggers. We explore the hidden friction in segmentation logic, the danger of treating every lead like a clone, and how to design flexible workflows that adapt when customers skip steps or loop back. This isn't about building better emails; it's about building…
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