22. Digital Transformation and Sales Strategy: Navigating Unprecedented Challenges
In this week's episode of the B2B Sales Trends podcast, we dive deep into the dynamic world of B2B sales strategy amidst a rapidly evolving digital landscape. Join host Harry Kendlbacher as he engages in an enlightening conversation with IBM's Chief Communication Officer and SVP of Marketing and Communications, Jonathan Adashek. Jonathan provides invaluable insights and strategies for sales leaders looking to steer their organizations through the turbulent waters of digital transformation. Discover how to bridge the gap between marketing and sales, understand the pivotal role of AI, and grasp…
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