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Episode 35: No Age of Innocence
The cartoon ad for retired General Dwight “Ike” Eisenhower’s presidential run, “I Like Ike,” was created in 1952 by a Disney employee. It was part of a campaign designed by the advertising agency BBDO and paid for by "Citizens for Eisenhower," an independent group run by lawyer and New York politician Herbert Brownell.
“I Like Ike” was a one-minute spot, distributed in the campaign's last two weeks, and its upbeat message was intended to create excitement around Eisenhower's Republican candidacy. It featured Uncle Sam leading a parade of homemakers, pipe fitters, cowboys, and other ordinary…
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