EP 60 - The Credit Game Nobody Wins with Nick Turner @ Dreamdata
Every revenue team has had the argument. Marketing says they sourced it. Sales says they sourced it. The CRM has one field, one answer, and neither side trusts the number. What looks like a reporting problem is usually something deeper — a structural conflict baked into how teams are measured, compensated, and held accountable.
Nick Turner from Dreamdata works at the intersection of this problem every day. Dreamdata is a B2B revenue attribution platform built to give go-to-market teams a clearer picture of how pipeline actually forms across long, multi-touch buying journeys. Nick brings a…
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