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Israeli Entrepreneurship: From working for the phone company to owning landmark bookstore

This week on our "Aliyah Stories" series we welcome to the show Zia Jaffe-Rose. Zia and her husband Michael are the proud owners of the landmark bookstore Sefer ve Sefel in Jerusalem, but their path to getting there had many forks along the way. Unlike many of our previous guests, Zia clocked in many hours (YEARS in fact) at the Israeli phone company Bezeq as well as several years after working in the English-speaking yeshiva world. Now as the owner of a second-hand bookstore in the middle of Jerusalem, the Roses are living the Aliyah dream! Enjoy the show…

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