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S2 EP#10 I Branding Lies Exposed I Ft. Sanjay Arora | T.A.L.K With Kunal Vasudeva | ISH
The Evolution of Branding: From the 90s to Today
In this episode of Talk with Kunal Vasudeva, I sit down with Dr. Sanjay Arora, an advertising stalwart with over three decades of experience. We discuss how branding has transformed—from the image-driven campaigns of the 90s to today’s data-driven, digital-first approach.
💬 Key questions we explore:
• Has the line between branding and marketing blurred in today’s world of performance marketing?
• Is it harder to build consumer trust and loyalty in the age of fast-paced digital promotions?
• What branding principles from the past still apply…
The skinny
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