Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
When Customer Journey Maps Miss the Pre-Buying Window
Most marketers map the journey from first click to purchase. But what about the weeks or months before the customer ever enters your funnel? Lucas and Luna explore the 'pre-buying window' — the period when potential customers are exposed to brand signals like billboards, podcast ads, and word of mouth without taking any trackable action. Using the example of a home services company that saw a 40% lift in conversions simply by cross-referencing CRM data with offline exposure logs, the hosts explain why this hidden stage distorts attribution, inflates cost per lead, and leaves half…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.