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Digital Transformation in Radio and Bauer Media's Growth · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark.
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  Today, we're diving into the latest developments in the radio and digital audio
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  industries.
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  Here's what's on our docket: Commercial radio extends its lead over the BBC in the latest
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  Rajar figures, RØDE and Vortex add built-in remote audio calling to the RØDECaster range, a
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  new book urges radio to act fast on digital transformation, and Bauer cites digital growth
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  in Rajar Q2 2025 figures.
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  Commercial radio in the United Kingdom has reached a new milestone, capturing 55.7% of
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  total radio consumption according to the Rajar Q2 2025 audience measurement results.
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  This extends its lead over the BBC, now at 42.1%.
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  Weekly reach for commercial stations is approximately 39.5 million, compared to the
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  BBC's 31.1 million.
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  Digital listening is on the rise, with online platforms accounting for 29.3% of all radio
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  listening, surpassing analog's 26.6%.
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  RØDE has introduced remote audio calling to its RØDECaster Pro II and Duo units through a new
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  feature called RØDE CallMe, made possible by a free firmware update.
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  Developed with Vortex Communications, this feature leverages Vortex’s SIP-based CallMe
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  Codec platform to deliver broadcast-quality audio over Wi-Fi or Ethernet without
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  third-party software.
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  Users can connect devices directly or invite contributors via a web link or QR code,
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  supporting high-quality, secure remote participation.
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  In his new book, "Radio’s Digital Transformation Playbook: How to Survive the
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  Audio On-Demand Revolution," tech entrepreneur Alexis Hue urges radio broadcasters to
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  prioritize digital transformation.
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  Hue argues that many digital strategies fail because they focus on tools rather than
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  organizational change.
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  He emphasizes the need for strategic enablers, structured experimentation, and active audience
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  acquisition.
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  The book offers practical resources, including self-assessment tools, to help radio navigate
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  this crucial shift.
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  Bauer Media Audio United Kingdom has reported significant digital growth in the latest Rajar
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  Q2 2025 figures.
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  The company reached a combined 23 million weekly listeners, with Absolute Radio seeing a
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  10.1% increase in listeners, making it the UK's top digital commercial station.
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  Greatest Hits Radio stood out with 7.3 million listeners.
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  Notably, one-third of Bauer’s listening occurs via connected platforms, highlighting the shift
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  towards digital consumption.
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  Thank you for tuning in to the RedTech Daily Podcast, powered by artificial intelligence.
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  To read the full articles and stay updated on the latest in radio and digital audio
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  industries, visit redtech.pro.
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  I'm Marguerite Clark, and I'll catch you in the next episode.
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  Have a great day!