Winning Web3 PR Campaigns & Crypto Crisis Management | Mike Ermolaev, Outset PR

Block Talks by The Blockopedia: Crypto & Web3 Podcast · Jun 18, 2025 · 46m

How do Web3 brands earn coverage in Forbes, Cointelegraph and CoinDesk, and survive a crisis like FTX? Mike Ermolaev, CEO and founder of Outset PR, shares the strategies behind data-driven crypto PR.

What you’ll learn

How to build trust with top media outlets

Which PR KPIs matter for Web3 brands

Mike's move from Web2 to Web3 and starting Outset PR

A real crisis-management story from the FTX aftermath

Scaling a PR team to 25 people, and the future of Web3 PR

Chapters

00:00 Web3 PR fundamentals 05:08 Data-driven PR strategies 14:18 Journey of Outset PR 24:01 Crisis management case study…