Ep. 110 – Strategy Is Not a Spreadsheet

Big Talk About Small Business · Nov 5, 2025 · 45m · transcript

Strategy only matters if it survives Monday. We take a candid look at how small businesses can turn plans into progress by focusing on action, clear ownership, and market reality. From the opening rant on “Department of the Obvious” stats to a practical cadence for think time and team buy-in, we map out what actually moves the needle when you don’t have enterprise budgets or endless runway.

We unpack why the 80-20 rule, 80% action, 20% strategy, works for founders who need momentum now, and how top-line growth becomes a forcing function for learning. You’ll hear our candid take on value-based…