153. The 4-Stage Client Journey Every Financial Coach Needs to See

Money Made Human Podcast · May 14, 2026 · 20m

Every client you work with moves through a journey. The situations are always different, but the stages are remarkably consistent. I’ve watched them unfold across hundreds of clients over nearly two decades, and at some point I started giving them language.

In this episode, I walk through the four stages I see every client move through when they start working on their money: See Clearly, Stand Firm, Own It, and Build Forward. I talk about what the client is experiencing at each stage, what they actually need from you (which is often different from what you want to give them), and the coaching…